No characteristic of writing is more essential than clarity. Clear writing is direct, orderly, and precise. A logical method of development and effective transitions give your writing coherence, enabling the reader to connect your thoughts without conscious effort and to concentrate solely on absorbing your ideas. Techniques of emphasis and subordination distinguish the key ideas from those of less importance. A consistent point of view establishes through whose eyes, or from what vantage point, the reader views the subject. Conciseness contributes to clarity and saves your reader's time. Careful word choice helps you avoid vagueness and ambiguity.

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