Psychological Aspects of Advertising Research Paper

BACKGROUND

Use of subliminal advertising techniques by the advertising industry to help sell products is a much-debated topic. Some researchers have determined that people can detect subtle signals to the subconscious. But has the practice proved effective and is it ethical?

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658.1019

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LOOK UNDER THE FOLLOWING SUBJECTS IN THE CATALOG (CARD OR COMPUTER)

Advertising—Psychological aspects

Advertising—United States

Selling—Psychological aspects

Subliminal projection

Persuasion (Psychology)

Consumer behavior

REFERENCE MATERIALS THAT MAY HELP (BOOKS OR CD-ROMS)

Corsini, Raymond J. Encyclopedia of Psychology, 1994.

Editorials on File, Facts on File.

PERIODICAL INDEXES TO SEARCH (BOOKS OR CD-ROMS)

EBSCO Magazine Article Summaries

InfoTrac

NewsBank and other newspaper indexes

Readers’ Guide to Periodical Literature

SIRS (Social Issues Resources Series)

WILSONDISC

ONLINE DATABASES TO SEARCH

Dialog

Internet
KEY WORDS AND DESCRIPTORS FOR PERIODICAL INDEX AND ONLINE SEARCHES

Subliminal perception

Subliminal projection

Advertising ethics

Advertising—Psychological aspects

VIDEOTAPES ON THIS TOPIC

Beneath the Surface. Intelecom, 1992.

The 30-Second Seduction. Films, Inc., 1985.

NATIONAL ORGANIZATION TO CONTACT FOR ADDITIONAL INFORMATION

Advertising Research Foundation, 3 E. 54th St., New York, NY 10022.

SUGGESTIONS FOR NARROWING THIS TOPIC

Choose a specific advertising campaign and analyze use of subliminal advertising.

Discuss possible harmful effects of subliminal advertising.

What is subliminal advertising and how does it work?

SUGGESTIONS FOR RELATED TOPICS

Brainwashing

Marketing

Propaganda

Subliminal learning

Television advertising and children

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