Buy an essay: Research Paper for Operations and Supply Management

In the contemporary business environment, operations and supply chain management plays an extremely important role because it affects relationships between companies and between companies and their customers. In such a situation, it is important to study the role of the operations and supply chain management in the contemporary business and its impact on the business development (Jacobsen, 13). At this point, it is worth mentioning the fact that the role of the operations and supply management can hardly be underestimated and this is one of the major directions in the development of marketing strategies of many companies.
On analyzing the role of the operations and supply management in the contemporary business environment, it is important to place emphasis on the fact that it is necessary to refer to current researches related to the subject of the current study. At this point, it is necessary to use different resources to obtain diverse information presented from different standpoints. Therefore, journals, magazines, books, and online resources will be used in terms of the current study.
The analysis of various resources available reveals the fact that today companies cannot exist in isolation and rely heavily on other companies to develop their business (Pohlen & Coleman, 2).

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Therefore companies need to develop their operations and supply management, which strengthens their relationships and improves performance. At the same time, the improvement of operations and supply chain management allows companies to gain a competitive edge (Operations Management, 2). In actuality, the development of operations and supply management is one of the primary concerns of companies operating in different countries of the world (Purchasing and Supply Management, 2). In such a way, the operations and supply management turns out to be crucial for the business development and relationships between companies.
On the other hand, specialists argue that the effective operations and supply chain management is an essential condition of the effective marketing performance of the company leading to the formation of a positive company-customer relationships (Newel, 135). Consequently, the operations and supply management is essential for the formation of the effective company-customer relationships, which are crucial in the contemporary business environment. As the matter of fact, the operations and supply management contributes to the improvement of the quality of products and services being delivered to customers. Hence, the customer satisfaction increases and they can improve their attitude to a company. Along with the customer satisfaction comes the customer loyalty, which is another factor of the successful business development in the contemporary business environment.
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the operations and supply management is crucial for the business development. Companies need to work on the improvement of their operations and supply management to maintain their close relationships with their business partners and form a positive brand image.

 
Works Cited
Jacobsen, J. “Case Study: Institute of Supply Management.” The Journal for Quality and Participation, 31(3), 20008, pp. 13-18.
Newel, D. Gaining a Holistic View of the Customer. LA: Printword, 2001.