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In the contemporary business environment, knowledge management systems play an extremely important role because they contribute consistently to the improvement of the information processing and managing information. In actuality, information is of the utmost importance for the business development. Information and knowledge allow companies to take the leading position in the market due to the introduction of innovations and new approaches to business. In such a situation, the company developing its 3d production has good prospects for the effective development of its business with the help of knowledge management as long as its knowledge management system allows the company to process the information effectively and managers use the information to take the right decision on the further business development.
In fact, contemporary knowledge management systems influence consistently the development of companies because companies do need information and the effectiveness of processing and managing of information defines, to a significant extent, the effectiveness of the organizational performance. In this regard, specialists (Reiser & Dick, 1996) argue that information been processed with the help of knowledge management systems can be used by managers and employees of companies to generate new knowledge, to create an innovative product and to introduce an innovation. In such a way, companies can improve their marketing position because innovations put companies into an advantageous position compared to their rivals as long as they can offer a new and useful product. In this regard, 3d production can be particularly prospective because the demand on 3d product tends to grow rapidly. Therefore, the company capable to introduce a new 3d technology or product is likely to benefit from such innovations and, what is even more important, the company can take a leading position in the market, if it manages to start the production of its product en masse and sell it effectively.
At the same time, it is important to lay emphasis on the fact that the knowledge management system cannot help the company to improve its position consistently, if it fails to introduce a new product or to generate a new knowledge on the basis of the information accumulated and processed with the help of its knowledge management system. In this respect, it is worth mentioning the fact that specialists (Reiser and Dempsy, 2007) distinguish four kinds of knowledge: explicit, tacit, undiscovered, and common knowledge. The explicit knowledge is the knowledge that is to discover but which needs certain researches being conducted to find this knowledge. In fact, the company can hardly succeed if it uses this knowledge to introduce the new 3d product. The chance to succeed with a new product increases substantially if the company manages to discover a tacit knowledge because the tacit knowledge needs a detailed analysis and research to discover the knowledge and use it effectively. However, the most important and prospective is the undiscovered knowledge because this knowledge is not available to any other company. Moreover, rivals cannot even research the information or data to discover the knowledge because the undiscovered knowledge is not available and it can be revealed only through the unique research and discovery made by the company. The undiscovered knowledge is the absolutely new knowledge which allows the company to offer the absolutely new product. As for the common knowledge, this knowledge is virtually useless for the company because this knowledge is not new and it is available to all. Therefore, it is quite difficult to use it to create an innovative product.
In such a way, among the variety of knowledge types, the tacit and undiscovered knowledge are the most useful for the company introducing the new 3d product. On the other hand, the company should be able to process the information and to generate new knowledge on the ground of which the company can develop and introduce a new product. Otherwise, the company will not succeed even if the information is collected and stored within its knowledge management system.
In such a way, the knowledge management system can be used for the collection of information on current needs and wants of customers. In addition, the company needs information on the latest developments in the field of 3d. On processing this information, the company can figure out what the product customers need and which product can gain the popularity among customers. To ensure the overall success of the new product, the company should create a model product and test it. In terms of testing, the company can use a test group, using the new product, and the control group, using the conventional 3d technology. On comparing the impact and effects of both products on the groups, the company can take a decision whether to introduce the new product, if it has proved to be more successful in the test group than conventional product in the control group, or to refuse from its introduction, if the product proved to be worse than conventional one.
Thus, the company can use the knowledge management system effectively and benefit from using information in the knowledge management system to generate new knowledge and introduce innovations.

References
Reiser, R.A., & Dempsey, J.V. (Eds.) (2007). Trends and Issues in Instructional Design and Technology (2nd ed.). Saddle River, NJ: Pearson Education.
Reiser, R.A., & Dempsey, J.A. (Eds.) (2002). Trends and issues in instructional design and technology. Upper Saddle River , New Jersey: Merrill/Prentice Hall.
Reiser, R.A., & Dick, W. (1996). Instructional planning: A guide for teachers (2 nd ed.). Boston, Massachusetts : Allyn & Bacon.