- 19/12/2012
- Posted by: essay
- Category: Free essays
The international market expansion is closely intertwined with the development of the logistics of the company, which is another key task the company should fulfill to develop the global version of the website (Chenhall, 2003). To put it more precisely, the company needs to develop an effective system of logistics to ship products and parts needed for the manufacturing of products internationally, whereas the website will be used to maintain and track shipping. In this regard, it is worth mentioning the fact that the global version of the website opens huge opportunities for tracking the transportation of the products and parts used for their manufacturing. This means that the units can track the shipping of products that will help the company to coordinate the movement of products and parts internationally. Basically, tracking is very important, especially when the company operates internationally because units of the company need to get the detailed information on tracking of the movement products. For instance, units of the company need to receive products and parts of products in time. Therefore, if units of the company can track the movement of products and parts of products, they can plan the production process accurately and maximize its effectiveness.
At the same time, to implement the shipping and tracking system effectively, the company should develop its logistics before the introduction of the global version of the website. In fact, the logistics of the company should work effectively to provide the fast shipping of products and parts of products in time worldwide. To put it more precisely, the company should be able to supply products and parts of products to any unit in any part of the world. Otherwise, the company will have problems with shipping that may affect negatively the production process of certain units as well as the entire company. Moreover, the poor logistics can undermine the international market expansion strategy of the company, whereas the global version of the website will be unable to provide units of the company with the information on shipping of products because it becomes pointless if the shipping does not work properly.
Therefore, the development of logistics is one of the major tasks the company should accomplish before the introduction of the global version of the website. The website can help to develop logistics in the future because, through the tracking system, the company can improve its logistics and coordinate needs of units and supply them with essential products in time (Gwynn, 2004). In this regard, it is possible to speak about the prospect of the implementation of the just-in-time strategy of supply of products to different units of the company regardless of their physical location.
For instance, the website should introduce the tracking system with the help of which the company can track the shipping of its products, locate them and calculate the time of the arrival of a product to the target location.
c. The customer support service
Another step in the development of the global version of the website is the development of the customer support service. In fact, the customer support service is the crucial element of the global version of the website because, in the contemporary business environment, customers do need to have access to the customer support service anytime and anywhere they need. The customer support service is essential for the formation of a positive image of the company in the public eye. Moreover, the customer support service contributes to the formation of positive company-customer relationships, which are crucial in the contemporary business environment. Customers grow confident in the company capable to provide them with the information they need and capable to maintain the communication with its customers anytime they need or when they have some problems to solve together with the customer support service.
At the same time, the customer support service is useful for units of the company as well as for the company at large. In this respect, it is important to lay emphasis on the fact that units of the company can use the information received from the customer support service to meet needs and wants of customers in the specific region where the units operate. The customer support service should communicate the demands and wants of customers to the particular units which deal with the problems customers have and units, on receiving the information from the customer support service, can help customers to solve their problems. In such a way, the company will be able to help customers due to its customer support service and effective communication between the customer support service and units of the company.
In this regard, it is worth mentioning the fact that the development of the customer support service is a challengeable task because the company will need not only to develop an effective communication system to maintain the communication between customers and units effectively, while the customer support service performs the role of the mediator, but also to employ professional able to maintain and improve this service. At this point, the company should employ IT specialists to maintain the customer support service technically. Furthermore, the customer support service should have managers, who can communicate with customers and organize the effective exchange of information between customers and units of the company, which can help customers to tackle their problems. In such a way, the company can maintain effective company-customer relationships with the help of its customer support service. Thus, the development of the customer support service can have a dubious effect. On the one hand, it facilitates the communication between the company and the customers. On the other hand, the customer support service provides the company and its units with important information on customers’ needs, wants and problems. In such a way, the customer support service has a positive impact on the development of company-customer relationships and is essential for the global version of the website.
The customer support service should maximize its effectiveness. For instance, the customer support service should be available 24/7 to all customers and users of the website. Or else, the customer support service should communicate with users on the language comprehensible to users.
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