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Belle Terre Surgery Center is the leading facility for MUA in South Florida. The surgery center provides health care services to patients living in Florida as well as other states. At the present moment, Belle Terre has reached a tremendous success in the promotion of health care services. At the same time, the company faces the problem of growing competition from the part of its rivals located in the same state and area. In such a situation, the company attempts to maintain and improve its marketing position, regardless of the rising costs of health care services and economic recession that affects the financial position of many patients of the surgery center.
Product
Belle Terre Surgery Center focuses on the provision of health care services. Its major specialization is surgeries. In this respect, it is important to lay emphasis on the fact that, in recent years, the surgery center has developed plastic surgery as one of the major directions in the development of the company. At the same time, the surgery center provides patients with other surgery services, which are essential for patients and contribute to their recovery from various health problems. In addition, the surgery center provides patients with the rehabilitation services. The latter are particularly important in serious cases, when patients suffer serious health problems and need time and assistance of health care professionals to recover. In this respect, the physical recovery is as important as psychological one. The rehabilitation services are very important for Belle Terre Surgery Center because it allows the surgery center to provide its patients with the full range of services from diagnosing, treatment, and surgery to full recovery and rehabilitation. In addition, the development of plastic surgery attracts new patients from Florida and other states and, what is more important, it is an important source of revenues for the company. The health care services provided by the company to its patients are focused on the high quality. Belle Terre Surgery Center uses the patient-centered approach to provide customers with service of the high quality. In such a way, the surgery center meets individual needs and wants of each patient.
Place
Belle Terre Surgery Center is located in South Florida. The location of the surgery center is favorable for the treatment of various diseases, health problems and rehabilitation of patients. The climate of South Florida and geographical conditions of the region have a positive influence on health of patients and facilitate their recovery after surgeries. To put it more precisely, patients recover faster and with less complications after surgeries in South Florida because the local climate facilitates the recovery and rehabilitation of patients.
At the same time, it is important to lay emphasis on the fact that the location of Belle Terre Surgery Center in South Florida attracts many patients from other states as well as local patients. In fact, many patients from other states use Belle Terre Surgery Center’s health care services because they are confident in the high quality of health care services and they can count for fast rehabilitation after surgery due to favorable geographical conditions of the area, where the surgery center is located. In such a way, the location of Belle Terre Surgery Center is an important factor that increases the market value of the company and which contributes to its fast business development because the location of the surgery center is an important factor that attracts patients. Therefore, the company does not need to invest additional costs to attract patients and to persuade them in the beneficial effect of the surrounding nature and climate on their health.
Price
The price policy conducted by Belle Terre Surgery Center meets the general trends in pricing of health care services in South Florida. The surgery center does not position itself as a premium segment surgery center. Although, it is worth mentioning the fact that Belle Terre Surgery Center attempts to enter the premium segment of the market with its plastic surgery. Nevertheless, the target customer group of the surgery center is the middle class and the pricing strategy aims at the attraction of patients en masse. In actuality, this means that the surgery center offers health care services to its patients at affordable prices. At the same time, Belle Terre Surgery Center does not low prices because such prices put under a threat the further business development, especially today in time of the economic recession and rising health care costs. This means that the provision of health care services to patients of the surgery center needs substantial financial resources and the company cannot reduce price because this will lead to substantial financial losses of the surgery center. In addition, the surgery center has to keep highly-qualified specialists employed at the center because highly-qualified health care professionals comprise the core of the personnel of the surgery center. Without highly-qualified professionals, Belle Terre Surgery Center would be unable to provide health care services of the high quality that would lead to the growing dissatisfaction of patient or, what is more, lawsuits in case of errors or professional negligence of employees of the surgery center.

Promotion
In spite of the current popularity of Belle Terre Surgery Center, the company still needs the effective promotion and a well-organized promotional campaign. In this respect, it is important to lay emphasis on the promotion of the high quality of services provided by the company to its patients and the high level of customer satisfaction. In actuality, this means that Belle Terre Surgery Center should stress the high professionalism of its employees, the patient-centered approach to each patient, the use of advanced technologies, equipment and methods of diagnosing and treatment, the rehabilitation potential and facilities of the surgery center. In other words, the surgery center should stress all of its advantages and attract patients to the treatment in the center.
To attract patients, the surgery center should use different media. In this regard, the use of internet is particularly prospective because via internet patients can get the full information about the company and services it offers to its clients. In addition, via internet patients can communicate with representatives of the company or even appoint a consultation with a health care professional. In other words, internet provides possibilities for direct communication between the surgery center and its patients.

Conclusion
Thus, taking into account all above mentioned, it is important to lay emphasis on the fact that Belle Terre Surgery Center is an advanced and successful surgery center that holds one of the leading positions in the market and provides its clients with the high quality of health care services. The surgery center operates in South Florida but attracts patients from different states of the US. Hence, the company has a great potential based on the high professionalism of its specialists and favorable physical location of the center.

References:
Spiegel, M. et. al. (2003). “Quality of health care delivered to adults in the United States.” The New England Journal of Medicine, 349(19), p. 1866.
Woolhandler, S., Campbell, T., Himmelstein, D. U. (2003). “Costs of health care administration in the United States and Canada.” The New England Journal of Medicine, 349(8), p.768.