Buy essay on Shall we integrate from marketing to e-marketing?

Internet has made and is continuing to have a very strong influence on the formation and development of the global informational community. As a social phenomenon, the Internet is a mean of global communication, which assists in the exchange of text, graphics, audio and video information, and access to online services without the territorial and national boundaries. This is an effective tool for research, development, trade and business, the impact on the audience. Technological opportunities of the Internet cause the rapid development of global information community. The development of Internet influences and changes the approaches to business management and marketing as one of its constituent parts.
The processes of global information development and communication technology are very dynamic now, and their opportunities for society and the economy are just beginning to be used. A few years ago the Internet was considered mainly as a giant library and its main task was to help in finding the right information and organization access to it. Nowadays the main task of the Internet is to help to find desirable partners and provide means for the organization with the right kind of communication. The results of recent researches show that the use of Internet technologies can bring real savings and profits (Otlacan).
The increasing of Internet commerce volume is expected, especially in such areas as travel, retail, finance, advertising theme, as well as in the computer sector. Studies also show that Internet advertising is more effective than radio or television advertising. The Internet is a real basis for the advertising business; this industry is growing due to communication between buyers and sellers.
Since our world is evolving rapidly and implements to new technologies, so marketing should be replaced by the E-marketing. By its nature, marketing and PR are very similar and consist of elements such as positioning brand name, advertising, packaging, pricing, and sale promotion. But marketing is also connected to price, location, product, promotions; and the main purpose of it is to meet human and social requirements. Thus, marketing should be in closer contact with people and society. To meet these requirements, the Internet should contribute to the transformation of marketing in E-marketing (Strauss 2005).
Internet Marketing (E-marketing) is the usage of all traditional marketing aspects in Internet, involving the basic elements of the marketing mix: price, product, place of sales and promotion. The main purpose of E-marketing is getting the maximum effect from the potential site audience.
E-marketing has the same main elements as traditional marketing, but there are still some differences. So, key elements of E-marketing are:
– Product is what people sell through the Internet; it must have a decent quality. It competes not only with other sites, but with traditional shops also.
– Price in Internet is assumed to be lower than in conventional stores due to cost savings.
– Promotion is a set of measures to promote a site and goods in general in the network. Includes a huge arsenal of tools such as search promotion, contextual advertising, banner advertising, e-mail marketing, affiliation marketing, viral marketing, hidden marketing, interactive advertising, blogging, etc.)
– Place of sales is a website. The role of graphic design and usability of the site are important (Kleindl 2001).
Marketing requires up-today technologies and as E-marketing is a component of electronic commerce, so it becomes more spread all over the world. It may include such parts as Internet integration, information management, PR, Customer Service and sales. E-commerce and E-marketing have become popular with the expansion of access to the Internet and are an integral part of any normal marketing campaign. Segment of E-marketing and advertising increases both in consumer sector and in B2B market. The main advantages of internet marketing are considered to be interactive, the maximum precision targeting, the ability of post click-analysis, which leads to the maximization of indicators such as the conversion of the site and ROI of Internet advertising. Internet marketing includes such elements of the system as: Contextual Advertising, SEO, website promotion. All these prove the need of integration from traditional marketing to E-marketing.