Custom essays on E-marketing

The society will integrate e-marketing considering the fact that it is more interactive and perspective than traditional marketing. By providing information to potential customers and partners, the seller can get any information about them using the feedback mechanisms, surveys, reference statistics server. By the way, the number of Internet users in is growing rapidly all over the world. New services appear and spread rapidly, such as electronic commerce and electronic money, which, according to experts are the future of the world economy (Chapter 1: What is eMarketing and how is it better than traditional marketing?).
E-marketing has a lot of advantages if to compare with traditional marketing. The main advantages are that it has theoretically unlimited and always growing customer base; the geography of the market is unlimited – the whole world; there is time savings through automation, virtualization capabilities contact; it is interactive and multimedia; a seller who uses e-marketing has an opportunity to work from any place in the world, from any computer which has access to internet (McDonald 1999).
E-marketing will be spread in all spheres of business in the nearest years. E-marketing has already made an enormous impact on a number of business areas, including the music industry, banking, the market of portable electronic devices (mobile phones, players, etc.), the so-called “flea market” and advertising.
In the music industry, many consumers began to buy and download music in MP3 format over the Internet instead of buying CDs (Brownlow).
E-marketing has changed the banking industry also. More and more banks offer their services online. Online banking is more convenient for the customer, as eliminating the need to visit each time the bank or its affiliates. In the United States today about 50 million people use online banking services. Online banking is one of the fastest growing sectors of the Internet business. Out of all Internet users about 44% use internet banking (Harris 2007).
Internet auctions have gained popularity; traditional markets are struggling for survival. Unique things that used to be found at usual markets are now sold with the help of online auctions such as eBay. Also, the development of auctions strongly influenced the price of unique and antique items. If the in the past the information on the price was difficult to find; now we can see the price for a similar item at an auction. And have at least a general idea of the value of the goods, since one can always find out for how much was sold this or that thing. More and more sellers of such products do their business online, staying at home.
The effect of e-marketing on the advertising industry has been and still remains very enormous. During just a few years the volume of online advertising has grown and reached tens of billions of dollars per year. The advertisers have begun very actively to change their strategies and preferences, and now online advertising is already a big gap in the market than radio ads (in developed countries). E-marketing has made strong impact on the B2B sector, and this influence is increased every passing day (Haegele 2001).
Summarizing everything that was written above, I should say that e-marketing has already entered the world economical market. It involves new technologies which are more required from modern society. E-marketing should be integrated in our life, because in comparison to traditional marketing it reduces advertising costs, expenses (mainly for products suitable for sale through a network), reduces the cost of design and production. It improves market analysis and strategic planning and gives great opportunities for the analysis of market niches. E-marketing opens the universal access to the market. Online marketing makes business more profitable, involving customers in the development and introduction of new products and services, and custom items.
Anyway, the E-marketing will for sure dominate the marketing world, and all the rest forms of marketing will be subordinate to it. Indeed, the marketing is open system and affected by PEST (Politic, Economic, Social, and Technology). It is known that in year 2000, old economic was freeze and Dot.com rose with the help of internet (Chaffey 2006). In order to catch up such technological change, the society should integrate from traditional marketing to e-marketing.

Bibliography

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