Custom essays on Propaganda

Speaking about propaganda in contemporary advertising technologies it should be noted that such a method is widely in use. So called “face” of the company is nothing more than propaganda. It goes without saying that casting for such type of advertising is very severe. The person using propaganda for promotion of the certain product should be respected within the target group of the advertising. It goes without saying that such a practice is very popular especially in advertising different cosmetics and perfumes for women. Every advertisement has its target group and for successful strategy a suitable face (respected within the target group) is involved. This research will examine Proactive Propaganda Company and what role the “face” of the company played in it.
Proactive is a brand well known all over the world. It provides cosmetics treating problematic areas and removing acne from the skin. It goes without saying that target group of the cosmetics is 16-25 years old, as acne activity is mainly observed during age period at young people and teenagers. It goes without saying that company developing a strategy for Proactive provided serious monitoring of the target group as providing propaganda aspects (in the form of testimonials ) from the different celebrities was really a good idea. The core celebrity in the propaganda strategy is Jessica Simpson – young, famous, popular and blonde. Why these traits are so important for the propaganda strategy – the answer is that stereotypes are very significant for propaganda strategy.

The blondes are the greatest experts in the field of cosmetics and modern acute clothing: “I just had so much build up and so many clogged pores that once I started using ProActiv Solution, my face was just shining. Looking back, I can just see how much I’ve grown and actually I know it sounds weird and crazy, but ProActiv had so much to do with it just because when, your confidence is fixed, everything else shines. I’m passionate about ProActiv because it worked for me, and it gave me so much confidence. Today I can tell you that I’m a very confident woman because I love my skin” (Black, 2008). It goes without saying that telling that this particular cosmetics has worked on me is the best recommendation in propaganda strategy. Jessica Simpsons smiles from the screens and internet resources telling the target group that ProActiv is working for her. A number of celebrities provided testimonial on the official web site of Proactiv telling the reasons they use this particular cosmetics and what effect it has one them. The propaganda strategy cause so called “Wow impulse” and fans of these celebrities, Jessica Simpson in particular would start to buy the production by Proactive as it has helped to rid off acne Jessica Simpson and many other. The recommendations are from the reliable sources among the youth. The admiration and wish to be alike are the core factors for the successful propaganda strategy. The celebrities are using the cosmetics available for general Americans, what could be better for the successful propaganda. It goes without saying that advertising company using propaganda made a stress on the fact that celebrities are also people with the same skin problems and they use different means to rid off these problems and they describe their personal experience. These are the core factors that influence successful propaganda strategy and Proactive Company is a good illustration of successful propaganda and good work with target market.

References
Whitney Black. “Propaganda and Advertising: Propaganda and Techniques Used in Marketing and Advertising”. NHS Newsletter. Cougar Campus Connection. June 2008