Custom essays on Online Activism

Recently I received one unusual letter with social appeal to take part in one interesting program that will help to prevent drug addiction among young people. I was really interested in this letter and decided to tell you about its essence. First of all I should mention that this letter was sent exactly to me, because I left my e-mail address on one social site and maybe this information was used to my e-mail address detecting.
I think that this letter can be defined as a kind of social advertising, because it has its main characteristics. Social or public advertising is not an old invention and now I want to describe it with some details in this part of my paper. Advertising of values exists in the whole world nowadays. It is philosophically integral, as Ten Commandments, and, as a rule, does not require the presence of brand of creator. In Russia, for example, such pure social project was while an only one project – “Call your parents!” If under such valued advertising a signature arises up however, more frequent than all we deal not with the social advertising, but with social discourse. So, advertising with a slogan «People talk» is the commercial advertising with social discourse that was used by the companies of mobile connection, and advertising in military sphere is the political advertising with social discourse.
Social information is a meaningful type of advertising in our life. It comes into a notice to the very important problems of society, to the social programs and possibilities of their decision. Main in this advertising is a presence of feed-back. If exactly, sharply and a problem is brightly unsealed, social responsibility of such advertising consists in that, to enable an audience choice of ways of decision of this problem or reaction on it. Such advertising necessarily must be signed with pointing of telephones, site, and other contacts in order that an audience could react to it and express the attitude toward the described situation. So, in advertising about children-orphans often a reel is torn off on a Bruin, leave on a bench. Such advertising fills with an audience sense of guilt and causes a sharp desire to adopt a child. Greater part of similar impulsive adoptions is then outpoured that people spare about the act that is why however much they can manage with the adopted child.
In relate to my letter I wan to say that I will take part in activity that was proposed to me with great pleasure, because I think that young people it is future of our world and we should care about our future health and right social discourse. Contacting with people, who sent me this letter I understood that they really took my e-mail address on that social site where I left it for propositions.
For the conclusion it is necessary to say that on-line campaign has different positive aims and among them we can find true wish to come into a notice to the coming to a head social problems, to change attitude of population toward some problem. Their main functions can be the next: educational, agitation, communication, informative and their complex. I also want to add that social on-line campaigns and advertising is effective way of influence on people’s mind. For example, if efficiency of the commercial advertising can be estimated coming from concrete market indexes, such as a level of sales of one or another favor or commodity, it is necessary to measure efficiency of the social advertising on such indexes, as knowableness by society of one or another social phenomenon and change public position in relation to it, forming of steady public opinion. Thus, it is necessary to take into account one important thing: unlike advertising commercial, the social often does not bring rapid results as an income, financial and moral dividends. Its efficiency can show up and over the years, and through a whole generation.