Buy an essay: Competition

The Big Brothers Big Sisters agency (BBBS) is one of the largest non-profit organizations in the US aiming at mentoring children in need, who are about to drop out of schools. The BBBS operates nationwide and attempts to expand its operations internationally. Today, the agency has already launched its operations in seventeen countries of the world but it still needs to carry on its development and expansion to maximize the effectiveness of its operations, to help a possibly larger number of children to find their own way in their adult life, and to attract the public attention to children in need, who need the public assistance to complete their education successfully and, thus, to get better job opportunities in their adult life.
The BBBS agency operates in the non-competitive market environment because the agency does not aim at receiving profits from its operations. On the other hand, the agency still needs to attract financial resources to fund its operations. Even though the BBBS attracts financial resources as donations, the agency still needs to compete with other non-profit organizations, which also need the financial support of donators and sponsors. In such a context, it is possible to speak about the existence of the specific market where non-profit organizations compete for donations. In this regard, the BBBS holds a very strong position because, today, the BBBS is the largest non-profit organization in the US that provides mentoring services to children in need. The agency helps children to carry on their learning and their mentoring services help children to stay in school, instead of dropping out of schools. The agency operates nationwide in the US and enters markets of other countries. Therefore, the position of the BBBS agency is very strong in the US but it needs to strengthen its position at the international level.
Furthermore, the agency needs to promote its services and to attract the public attention to its problems and problems of children the BBBS attempts to help. At this point, the BBBS has to compete with other agencies because they also focus their attention and draw the public attention to serious problems, such as the environment pollution, poverty, assistance to handicapped children, and so on. In other words, non-profit agencies like the BBBS have to compete with each other to gain the better position and to attract the possibly larger amount of money through donations.
At the same time, the open competition can undermine the position of non-profit agencies. Therefore, often they have to unite their efforts and organize special events that unite different non-profit organizations to attract sponsors, donators and the public attention to various problems. In this regard, it is worth mentioning the fact that the BBBS develops a close cooperation with local communities as its core strategy, which allows the agency to hold one of the leading positions in the market. To put it more precisely, the BBBS attempts to engage the community in the solution of problems concerning children in need. For instance, representatives of the agency organize special events or just spread leaflets and use other means to reach the local community to convey the information about the agency and its needs. In such a way, the agency can attract the public attention to the problem of children dropping out of schools. In addition, the agency helps people to understand the importance of education and mentoring services for children in need. In fact, the BBBS does not give children the material support but it rather gives them a chance to complete their education and to get better job opportunities and, therefore, to get a chance to succeed in their adult life. In fact, the agency attempts to involve the community and help the children in need to learn and to learn successfully.
At the same time, the involvement of the local community strengthens the position of the BBBS because community members join the BBBS and do various volunteer jobs to meet goals of the agency, which actually coincide with the goals of the local community. As a result, the BBBS strengthens its position in the market due to the close cooperation with the community because the agency becomes a part of the community in a way.
Thus, taking into account all above mentioned, it is important to lay emphasis on the fact that the BBBS uses the full advantage from its position and attempts to attract the public attention to the problem the agency attempts to solve. The BBBS’ close cooperation with the local communities is very useful and it is the key to the agency’s success.

 
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