Buy an essay: Marketing Mix: Three Strategies Analysis for The Moller Skycar

Advertising
Advertising has always been one of the most popular methods of promotion in car industry and what would be important to note that one of the most effective. It is essential that reaching the target group, the company should learn with the help of marketing research what are the most reachable media sources for their target market. It provides high visibility and pervasiveness and it is very important for implementing the The Moller Skycar strategy and reaching of the message to the target market. To reach the signified target market there are three most important media means: TV (selecting the most often viewed channels and seeking for the core time), Internet (the most popular web sites such as MySpace, Facebook et al) and store signs, motion pictures used for advertising to attract the potential clients in the area of selling the product. Advertising is the core method, where the message strategy would be used to attract the target group attention. It goes without saying that advertising includes monitoring of the social interest and what the media sources are now popular within the target group. Getting it touch with the target group is the core idea of the advertising strategy.
Sales Promotion
Sales Promotion is one of the most effective strategies in contemporary car industry too. It has a number of incentive tools, the majority of them are short term to stimulate quick or greater purchase of the production. “Sales promotion includes tools for consumer promotion (for example samples, coupons, prizes, cash refund, warranties, demonstrations, contest); trade promotion (for example buying allowances, free goods, merchandise allowances, co-operative advertising, advertising and display allowances, dealer sales contests); and sales-force promotion (for example bonuses, contests, sales rallies)” (Sheela, 2009). It goes without saying that different promotional events attract the representatives of the target group to the The Moller Skycar and it has already become a typical practice for the other competitors, they mainly hold the Sales promotion events before some holidays or make them seasonal. It goes without saying that receiving the pleasant bonus is very pleasant for the final consumers. It goes without saying that message strategy also plays here a significant role. And such attractive events as sales promotion should demonstrate visibly the target market how the message strategy is realized in practice.
Direct Marketing
Direct marketing is not as effective strategy as the two previous but it also could be used to reach the target market. I think that telemarketing and catalogues are the two methods, that would be helpful for raising the interest of the target group. We should take into account that catalogues would reach the people, who spend more time at home. It goes without saying that it is also one of the most effective means of the marketing strategy in order to reach the target group, hence with the decay of publishing industry and creation of teleshop channels and internet development it is now becoming less effective. So I consider that this strategy could be used as the supportive one. It goes without saying that the message would play the significant role in the direct marketing too, it would be represented in the product placement, making a stress and centralizing attention of the target market

 
References
CBSNews (2007). Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. Retrieved September 27, 2010 from CBSNews website: http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml on April 8th., 2010.
Sheela S. (July 01, 2009).Advertising and Sales Promotion. Article Base
B. Baesens, G. Verstraeten ey al (2004). Purchase Modelling in Direct Marketing”, European Journal of Operational Research, 138 (1), 191-211.