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Currently television has become an integral part of social and cultural life of millions of people in our country, as a powerful tool of influence on people’s minds and, as well as a mean of influence on the younger generation. There is no doubt that in addition to a positive value, it has a negative effect on the mind and senses and modern children.
The content of the programs offered by television, covers various aspects of human life in general – the messages and reviews on the topics of politics, culture and current affairs, educational, recreational and artistic transmission, so its influence on the life of a nation can only be described as enormous.
The problem of the influence of television on education and development of the younger generation has been for many times discussed by psychologists, educators, sociologists and representatives of the public, but it still remains unresolved.

At the present time influence of the media information on the individual has increased significantly. The dominant position among the media today has television. If in the late 70’s early 80-s Television was considered a luxury, but now it has become a part of everyday life in almost every family. Gradually television is replacing newspapers and magazines, seriously compete with radio.
The main question of many studies is what influence does television has on teenagers? So let’s consider the psychology of the adolescent and determine how much influenced people in this age. This period is a period of children’s finalizing to independent life, the formation of values, ideology, choice of occupation and approval of civil significance personality. As a result, and under the influence of these socio-personal factors the entire system of relationships between young person and people around him is rebuilt, and his attitude toward himself changes as well. Because of this social position changes his attitude toward school, socially useful work and study, a relationship between interests of future trade, educational interests and motives of behavior is forming.
In the result of psychological studies it was established that individual human development and the formation of his personality is the result of active interaction with the environment. With age, the influence of social factors on the psychological development of man increases.
For a long time, television was considered a safe activity, but in recent years much has been said that frequent television viewing may entail very grave consequences not only for the health of the child (on the impairment, the lack of movement, posture spoiled already been said quite a lot), but for his mental development. Currently, when growing up first generation “screen” children, those consequences have become apparent.
Over the past decades, many scientists are conducting studies on how much time children spend watching television, and accordingly evaluate the level of influence. It is necessary to analyze the overall statistics on this issue:
1. Two thirds of children aged 6 to 12 years old watch television every day;
2. Time of daily television viewing child on average over 2 hours
3. 56% of children watching TV in a row, without any choice and exceptions;
4. 25% of children aged 6 to 10 years of watching the same TV from 5 to 40 times in a row;
6. 38% of children aged 6 to 12 years to determine the ranking pastime on the top by television to the exclusion of sports, walking in the air and communication with family.
7. About 40% of the students are not indifferent to the game show and video clips, as well as advertising. Advertising has a powerful influence in shaping the aesthetic and moral values of students, who are major consumers of advertising products.
8. One in five teens has admitted that he likes to watch everything from TV commercials. Thus, advertising cliche form style in fashion, musical tastes, the language of adolescents. (Roberts, Foehr, Rideout, Brodie, 1999)