- 19/12/2012
- Posted by: essay
- Category: Free essays
The international expansion of business is closely intertwined with a number of challenges and problems, companies have to overcome. The UK company expanding its business internationally is likely to face a number of challenges, which are typical for companies operating internationally, such as communication gaps, cultural differences, transfers of professionals, the control over the production process and quality of products and others. In such a situation, the UK company needs to develop an effective strategy of the international market expansion. In this regard, the creation of the global version of the website is one of the integral elements of the international market expansion strategy that should be used by the company to facilitate the cooperation between units, to coordinate their work and share knowledge and experience of units located in different parts of the world. In such a context, the company should define clearly and complete tasks, which are essential for the creation of the global version of the website, including the development of international standards of products of the company, which should be available on the website, conditions of shipping of products worldwide, the development of the customer support service, the development of homogeneous organizational structure and culture, the development and introduction of the fundamental ethical norms and principles, and sharing information and data transfer via the global version of the website.
Tasks
a. The development of international standards of products
The development of the global version of the website should start with the elaboration of international standards of products manufactured by the company as well as service provided by the company to its customers. In this respect, it is important to lay emphasis on the fact that the development of international standards of products is an essential step toward the formation of homogeneous production process and establishment of international quality standards which could be applied to any unit of the company located in any part of the world. What is meant here is the fact that the company should have accurate standards, which all units of the company should meet, regardless of their physical location.
The establishment of international standards of products manufactured by the company leads to the coordination of the work of all units of the company. As all units of the company should meet the established international standards of products, they will work on the production process to meet these standards. Therefore, the units of the company will develop their quality control systems to ensure that they can meet the company’s standards.
Furthermore, the development of international standards of products manufactured by the company facilitates the control from the part of the company. At the same time, this information should be available to all units of the company in the global version of the website because this is the easiest way to check the standards and to introduce changes in the production, if necessary. In fact, the units of the company will be able to use the website to get detailed information on the international standards which they should meet. Consequently, the company will not need to spend time and efforts on informing the units about the existing standards and about changes that can be introduced in the standards. In such a situation, changes in standards can be introduced fast and the units can obtain detailed information on the changes via the global version of the website.
At the same time, the website is an effective medium which can convey the information about the established standards within the company as well as to provide this information to customers to show them that the company is concerned with the high quality of its products. Obviously, the company can keep progressing effectively using the website as the medium to spread information between its units fast and effectively.
For example, the website should contain clear recommendations on the amount of items produced by an employer in certain time. Furthermore, the standards should define the productivity rate of each unit.
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