Buy an essay on Research Essay – Toys

Unlike our past, now the deficit of toys is not present in such degree as it was presented many years ago and it is possible to find a toy on any taste. An only problem is straight proportional dependence of quality and price. And if dads and mothers do not want to compromise health of their children, they should to pay considerable money on the purchase of toys. In this paper we will try to find an answer on the question how the scarcity of certain toys contributes to their “must have” quality.
Nowadays world market of toys and games development is determined by two important factors – fast growth of electronics and change of demographic situation. In the light of going down birth-rate in the developed countries and earlier, than before, development of children commercial success all anymore depends on innovation implementation in toys and well organized marketing campaigns. Today in the world market of toys increases a prevailing tendency of the known logos (brands), increases the sale of the licensed toys, created on films (books, games et cetera), and increases stable growth of turnover of large companies capital due to adding of new properties to the well-known products.
Toys’ quality is a hot question of today’s reality. Presently world toys’ industry counts six largest “players”: Mattel, Hasbro, Bandai, MPA, LeapFrog and LEGO. For example, sales of the largest company Mattel in 2005 were 5,179 millions of dollars. Last ten years mass consolidation of assets, organized by such American giants as Mattel and Hasbro, goes at the toy market.

buy an essay

In acknowledgement of these words it is necessary to say that “Mattel is the world’s number one toy manufacturer marketing some of the leading brands including American Girl, Barbie, Fisher Price, Hot Wheels, Matchbox, and holds licenses for Barney, Sesame Street, and Star Wars. Hasbro markets Milton Bradley, Parker Brothers, Playschool, and Wizards of the Coast among others. Both are publicly held and reported 2005 sales of $5,179.1 million and $3,087.6 million.” (U.S. Department of Commerce Industry Outlook) There are thousands of companies of different sizes and specializations as compared to other markets. And small “players” in this industry, who consist majority, considered fully competitive. They can not only sell, because they also can engage in a production and develop new toys.

Works cited

Boulard, Garry. Taking on Toys: States Are Charging Ahead with New Regulations on Children’s Products Even as the President Takes Action and Industry Cries Foul. State Legislatures, Vol. 34, October 2008.

Cross, Garry & Smits, Gregory.Japan, theU.S.and the Globalization of Children’s Consumer Culture. Journal of Social History, Vol. 38, 2005.