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The development of the global version of the website is not only the technical matter of the development of the website proper but also this is the matter of the development of the organizational structure. In this respect, it is worth mentioning the fact that the organizational structure comprises the core of the organizational performance and the company expanding its business internationally has to change its organizational structure. In such a context, the global version of the website is the medium with the help of which the company can build up its new organizational structure as the multinational corporation. To put it more precisely, the company can use the website to set the model of its organizational structure. All units of the company can use this model to build up their own organizational structure. At the same time, the company can create the plan of the development of the new organizational structure and units of the company can use the information from the website on the new, international organizational structure to implement the strategic vision of the company concerning its organizational structure. In addition, using the model of the organizational structure and strategic vision of the organizational structure presented in the website, units of the company can coordinate their actions and to find and take their place in the new, international organizational structure of the company.
Furthermore, the organizational structure is essential for the development of the global version of the website because the website should contain detailed information on each unit of the company and the organizational structure at large. In fact, customers may need the information about units of the company. At the same time, units of the company may need to coordinate actions with each other and, for this purpose, they need to get the full information about the organizational structure and their position in this structure. In addition, the website and personnel working on the development and maintenance of the website comprise an integral part of the organizational structure (Bowman, 1994). Therefore, the company should find the place for the website and personnel working on the development and maintenance of the website in its organizational structure. Otherwise, the personnel working on the development and maintenance of the website will just stay apart from the company that will discourage them and make their work in the company purposeless. At any rate, professionals working on the website will not feel being a part of the company and, therefore, they will not be motivated to promote the company and to provide services of the high quality.
To improve the organizational structure, the company can divide the personnel in working groups, including the group working on the website. For instance, the group of IT specialists and managers can work on the development of the website, its promotion and management.
e. Ethical norms and principles of the company
In the contemporary business environment, business ethics plays an extremely important role. In this respect, the company has to develop and promote its fundamental ethical norms and principles to develop and introduce the global version of the website. In fact, the company can develop a sort of Code of Ethics, where the company can convey its fundamental ethical norms and principles, all people working in the company should follow. In such a way, the company will set ethical standards all professionals working in the company should meet. At the same time, the fundamental ethical norms and principles will guide people working in different units of the company and, what is more important, they will unite people because people working in the company will have the same set of values and ethical norms and principles. In such a context, the development of ethical norms and principles is crucial for the formation of healthy organizational culture. In this regard, the company can use the global version of the website to communicate its fundamental ethical norms and principles to all professionals working in the company as well as to customers. The development of the Code of Ethics is essential for the maintenance of the positive organizational culture and the website can help the company to promote its ethical norms and principles. In addition, the website can convey the fundamental ethical norms and principles to customers that may increase the public image of the company and attract customers to the company.
At the same time, the company may face substantial difficulties of the development of ethical norms and principles. In actuality, the major difficulty is the elaboration of ethical norms and principles that meet traditions, ethical norms and values of all people working within the company. The international expansion of the company raises the problem of the cultural diversity, which implies the diversity of ethical norms and values. As a result, the company will need to elaborate the universal set of ethical norms and principles. In this regard, the website can convey these ethical norms and principles to all people working within the company as well as it can help people share their ideas about ethical norms and principles of the company and the company can introduce changes in its Code of Ethics due to functioning of its global version of the website.
For instance, the Code of Ethics should contain clear recommendations on behavior of people working at the company. For instance, employees should share information with each other to expand their experience or top managers cannot expand their compensation plans at cost of average employees.