Buy essay on Boeing: Strategic Plan

Boeing is one of the largest companies operating in the aviation industry and one of the largest aircraft manufacturers in the world. The company has a long history in the course of which Boeing has reached a tremendous success evolving from a company manufacturing airplanes destined to the timber industry to the world’s leader in aircraft manufacturing and aerospace technologies. In actuality, the company has a great potential and it holds one of the leading positions in the world market. The current financial position of the company is stable (See App. Table 1). Nevertheless, the company still faces a number of challenges and difficulties to cope with, such as the growing competition and crises in the aviation industry, which naturally affect the organizational performance and sale rates of the company. In such a situation, Boeing needs an effective strategic plan, which allows the company to meet its vision and mission with its actual policies and business development. In this regard, the priorities of the company, including the international market expansion, customer satisfaction and total quality management, do not always coincide with the actual position of the company in the market and Boeing needs to close existing gaps through the effective management and training of its employees to meet not only the company’s needs, mission and vision, but also customers’ needs and wants.

Mission and vision
a. Mission
Traditionally, the mission of Boeing was to manufacture aircrafts, which can meet the current needs of customers and which can use innovative technologies, which raise the aviation industry to a new, higher level. What is meant here is the fact that the company focuses on the development of new technologies to meet customers’ needs and expectations. At the same time, the company pays a lot of attention to new technologies with the help of which Boeing can attain one of its major strategic goals – the international market expansion and taking the lead in the world market.
b. Vision
Boeing positions itself as the world leader in the aviation industry. Therefore, the company’s vision stresses the importance of holding the leading position in the global market that the company attempts to reach through the high quality of its products and services and the high customer satisfaction. At the same time, the company attempts to create aircrafts of the high quality, which can outpace the major rivals of Boeing and help the company to stay the leader in the world aviation industry.

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Values of Boeing
a. Quality
On analyzing traditional values of Boeing, it is important to lay emphasis on the fact that the company has always paid a lot of attention to the quality of its products and services. As the matter of fact, the quality is a crucial factor that defined the development of the company because through the high quality the company attempts to create its positive public image as a reliable company manufacturing aircrafts of the top quality. Moreover, the quality is not bound to company-customer relationships. Instead, Boeing expands the concept of quality onto all processes and relationships within the company from relationships between employees to the production process and customer relationships management.
b. Customer satisfaction
On the other hand, the high quality leads to the higher customer satisfaction. In this regard, it is worth mentioning the fact that the customer satisfaction is crucial in the contemporary business environment. Boeing is aware of the importance of the customer satisfaction because it leads to the improvement of the organizational performance through the increase of the number of satisfied and loyal customers. The company always paid a lot of attention to customers’ needs and wants which defined, to a certain extent, the development of the company and its production.
SWOT analysis
a. Strengths
Today, Boeing has a number of strengths to maintain a leading marketing position (See App. Table 2). In this respect, it is worth mentioning the fact that the company aims at the international market expansion and develops its marketing strategy on the ground of this goal. The company has a well-developed network and production facilities along with the great intellectual potential which allow Boeing to develop fast and expand its market internationally. The company has substantial financial and material resources, which include the technological developments of Boeing that put the company in the leading position in the aerospace industry, and human resources, which comprise an important part of the company’s marketing assets because human resources capable to generate new ideas and introduce innovations. Innovations comprise another strength of the company because Boeing has proved to be successful in the introduction of innovations. Due to innovations the company can take the lead in the market and outpace its rivals. In addition, Boeing has developed a positive organizational culture and attempts to develop multicultural approaches to facilitate the work of its managers and employees at the international level. In this regard, effective leadership of the company is particularly helpful.
b. Weaknesses
On the other hand, the company has a number of weaknesses (See App. Table 2). The strategy of the international market expansion needs substantial financial and human resources. Therefore, the company needs to spend its resources on the international market expansion and to develop a complex organizational structure. The latter raises the problem of the development of new, effective leadership styles and the maintenance of a positive organizational culture in the culturally diverse environment. In addition, the expanding structure of the company may lead to the emergence of bureaucracy and slowdown in the development of the company. In such a situation, the company may face difficulties with the development of new technologies and introduction of innovations that may threaten to its position in international markets.
c. Opportunities
Nevertheless, the company has good opportunities to hold the leading position due to the renowned brand, advanced technologies and extensive experience of the company in the aerospace industry (See App. Table 2). In addition, the company has state contracts and cooperates closely with state agencies that allow the company to develop a long-run strategy and count for a stable organizational performance and steady market share. Due to the process of globalization the company can enter new markets and expand its business internationally.
d. Threats
Along with large opportunities, the company still faces a number of threats (See App. Table 2). In this regard, the growing competition is probably one of the major threats to the further development of Boeing and its current position in the market. The competition is particularly strong from the part of Airbus. Along with the competition, the company faces the problem of crises in the aviation industry, which are provoked by multiple factors, including terror attacks, skyrocketing oil prices, and others.