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In Facebook we are free to choose any roles we prefer. Sometimes in this way we show what we really are to those whom we know in reality, sometimes we use the opportunity to put on new masks and social roles to seem something we are not to those who have never seen us and who can build absolutely another opinion of what we are. Depending on what goals we have for that, we choose photos and select information to reveal for people. From 15 randomly chosen profiles five were with photos demonstrating anything but themselves: these were the heroes of cartoons (Bart Simpson and Hedgehog in the Fog), music instrument (guitar) and actors (Nicole Kidman and Oleg Menshikov). This demonstrates what interests the people have and what are the things they identify themselves with.

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The same interests are reflected by information they provide on their pages: films they like, groups they join, values they base their views on. The other six are having just their portraits and minimum information. Sometimes these photos are serious, sometimes vice versa. Here are two variants: they have nothing to hide and write long data or they are self-confident to that extent that they don’t see reasons to speak much about themselves and hardly provide any personal data. The rest four are with their partners. They have albums with photos demonstrating how happy they are with their lovers, images reveling their optimism and romantism which all, to my view, speaks for their lack of self-confidence. They need symbols and appreciation to know they are happy and do everything right. They are dependent on social opinion and in this way they are dependent on social networks like Facebook.



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