Buy essay on Four Steps

The balance between the four steps of the planning process is crucial for the effective company-customer relationships and managers should pay a lot of attention to the balanced planning. In this regard, it is important to point out that the development of the effective planning process, which includes four balanced steps: assessment, planning, linking, and monitoring.
In actuality, the planning process starts with the assessment of needs and wants of customers along with the assessment of the current potential of the company. In this regard, it is possible to refer to the example of the company introducing new drink, such as a sort of green cola, a healthy drink. The company has to assess the current needs of customers in healthy drinks and analyze the potential of the company to start the production of the healthy drink.
When the manager assessed the needs and wants of customers and the potential of the company, it is possible to start the planning of the development and introduction of the new product. The planning should include the goals the company is supposed to reach with the new product, methods and strategies used to introduce the product and promote it successfully.
At the same time, linking is the crucial stage of planning because the company needs to correlate or to link the needs of customers in the healthy drink and the potential of the company to launch the production of the healthy drink and the potential of the company to meet their needs.
Finally, it is important to monitor the implementation of the plan in order to find out possible weaknesses of the plan and, if necessary, to introduce changes to improve the company-customer relationships and production.

 
References
Summers, N. (2009). Case management practice, Skills for the Human Services, Cengage Learning, Chapter 2 & 3