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Working for a global company Nike is very prestige, responsible and interesting experience, as the company constantly implements new ideas and uses new ways of promotion its products. The decision to create a virtual team whose mission will be to assess the feasibility of Nike’s making an inexpensive shoe that can be sold in Brazil is a brave decision that will develop the potential of the company. The idea to make an inexpensive shoe that can be sold in Brazil is brilliant, as there will be a great demand for that, as there are many people in Brazil who would prefer to buy inexpensive goods of Nike brand. Anyway, the idea to discuss the possible perspective and new opportunities online by Nike is optimistic and seems to be effective. The idea itself, which is to make an inexpensive shoe that can be sold in Brazil will render many opportunities to promote Nike and will also give a possibility for the customers to wear Nike by purchasing inexpensive products. The idea is clever and necessary, as having products at different price can attract more and more customers, showing them that the brand is taking care of almost all levels of customers, that it is loyal and offers the best quality and service even at a lower price.
The challenges the team will face can be misunderstanding because of the constant speaking foreign language, of different vision because of the multicultural makeup and in discussion new creative ideas offered by each member of the virtual team. These challenges can be overcome by active communication between the members of visual team, by evaluating different possibilities, ideas, offers, statistics and facts. The twelve members of the virtual team may have different vision, different approaches and different situation on the market that will be discussed within the virtual team. The challenges can also arise in accepting ideas and in discussion the approaches most suitable for the country, as in the multicultural atmosphere it may be rather difficult to agree on one decision which will be the best for the company. All the members of the virtual team speak English, that is why there are little chances of misunderstanding because of the language, as the misunderstanding can occur in the process of deciding the principles and ideas to promote the brand in Brazil, as it is important for the company to keep high profile, having loyal customers who value high quality and expensive products of Nike.
The process of developing a virtual work team can be compared to developing a team of people who all work together in one place by facing more challenges and multicultural barriers, limits and also opportunities. In this case multicultural virtual team may be more efficient in comparison with the team of people who all work together in one place, as there can be found so many new ideas that can benefit the company and to make up a better decision.

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The team with people who work in one place will have more limits and stereotypes, but the multicultural team can help to broaden the minds and to show their vision from the different angels to represent their creative ideas and innovative approaches. During the virtual discussions, there will be present twelve members of the virtual team, where three of the members work in the United States (two in Beaverton, Oregon, and one in New York City), two work in England, two in China, two in India, and three in Brazil. All members of the virtual team are Nike employees and all were born in the country in which they work. The mission of the virtual team will be to assess the feasibility of Nike’s making an inexpensive shoe that can be sold in Brazil. The mission will include a lot of research from each country participating in the virtual team, a lot of ideas, discussions and thinking out of the box. The work of the virtual team is promising, as the professionals from different corners of the world will be deciding the important ways of developing the company, analyzing the perspective. As a fact, choosing different approaches to reach the best decision will only benefit the company, will open opportunities of the markets, of new ideas and new sides of development.
During the discussion, there will be also depicted the most creative ideas, even impossible thoughts that can benefit the final decision. During the virtual conversation there will be invented the plan, the list of possibilities, the level of feasibility, there will be also presented the up-to-date information and possible examples of the inexpensive goods for Brazilian market. The virtual team expectations are to successfully and effectively decide the feasibility, the possibility and the real demand of the inexpensive Nike products in Brazil. The company expects this experience to be effective and quick, because the multicultural ideas can be useful in creation of the approach to succeed on the Brazilian market.

References

Nike Company (2010). Retrieved 8 October 2010