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Intensive development of cross-cultural contacts makes actual the problem of not only cultural but also ethnic identity. It is caused by the row of reasons. In modern terms, as well as before, the cultural forms of vital functions suppose belonging of man not only to some sociocultural group but also to ethnic community. Among numerous sociocultural groups most stable are steady in time ethnos. Due to it an ethnos is the most reliable group for a man which can provide to person necessary safety and support in life.
According to situation it is necessary to mention that Amber found herself between two cultures and it is a result of developmental identity conflicts and various challenges that had a place in Amber’s life. We see that Amber is involved in the struggle with her identity and assimilation into the culture. The process of assimilation is always hard and many people found different hardships on this way, that’s why Amber is not an exception. Every person want to be accept into the collective and society for “who I am” and it is a normal wish, but the search for identity is a kind of pervasive social problem in our time. Scientists often use the term “identity” in a variety of life situations and assimilation into the culture is one of them. Amber has a conflict between her identity and her new surrounding and it has a place because she lost her “old support” and couldn’t find new one. Nigerian friends consider that she is away from them due to her new social position and her new friends consider Amber part of her previous culture.

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Both of them are right in some degree, and Amber should understand that she is a part of her native culture and it is necessary to be more loyal in her judgements and give time to self and to people to understand her true essence and attitude to life.
Thus, in cross-cultural communication a cultural identity possesses an ambivalent function. It allows to both sides of communication to make a certain idea about each other, mutually to guess behaviour and viewpoints of interlocutors, i.e. facilitates communication. But at the same time shows up quickly its restrictive character in accordance with which in the process of communication there are confrontations and conflicts. We could conclude that restrictive character of cultural identity should be sent to rationalization of communication, notably on limiting of communicative process by the scopes of the possible mutual understanding and exception from it those aspects of communications which could cause a conflict.