Buy essay on Strategic Plan

Boeing is one of the largest companies in the US operating in the aviation industry. At the moment, the company has strong position in both domestic and international markets. Nevertheless, the company faces a number of threats that can deteriorate its marketing position.
Strengths:
Strategy of the international market expansion: the company implements the strategy of the international market expansion successfully that contributes to the strengthening of the position of the company in the market and minimizes the dependence of the company on the domestic market situation;
Structures: the company has a complex structure, which focus on production of different details and aircrafts;
Processes and systems: the company tends to develop the automation of all processes and systems of the company;
Resources: the company has substantial resources, which Boeing uses effectively; human resources of the company are particularly significant for the company;
Goals: the company aims at the international market expansion that stimulates the company to train its human resources and focus on the improvement of the quality of products and services;
Strategic capabilities: the company can benefit from its strategic capabilities, which include the existing experience of the company, its human resources, training programs, scientific and technological developments;
Culture: the organizational culture is very important for the success of Boeing; at the moment the company tends to develop multicultural organizational culture because of its international market expansion;
Technologies: the company uses advanced technologies and keeps developing new ones to maintain its leading position; the company focuses on the development of aviation and aerospace technologies;
Innovations: innovations are of the utmost importance for the development of the company;
Intellectual property: the company uses its orientation on innovation due to its intellectual property; the company employs a number of specialists, who create the intellectual property which allows the company to hold the leading position in the company;
Leadership: the leadership helps the company to consolidate the work of all employees; at the moment, Boeing uses diverse leadership styles in its units to maximize its effectiveness. Weaknesses:
Strategy: the strategy of the international market expansion needs substantial investments; therefore, the company has to spend substantial financial and human resources into the business;
Structures: the complex structures raise the problem of the effective management and control over the entire company;
Processes and systems: processes and systems grow more and more complicated that raises the problem of the management of the company;
Resources: the company needs to invest in the training of its human resources and develop the scientific potential of the company to maintain its marketing performance;
Goals: the international market expansion needs substantial resources and adaptation of the company to new cultural and business environment;
Strategic capabilities: the company needs to develop its strategic capabilities;
Culture: the company faces the problem of the adaptation to the multicultural business environment and develop new management style, which is effective in multicultural environment;
Technologies: modern technologies raise the problem of integration of new technologies and application in existing products;
Innovations: innovations need substantial investments and time to develop new products;
Intellectual property: the risk of violation of the intellectual property rights and information breaches;
Leadership: leadership is difficult to lead the entire company, which is difficult to manage and lead because of its complex structure.

Opportunities:
Legal and regulatory: the legislation tends to change to stimulate the business activity that contributes to the fast business development conducted by Boeing;
Global environment: the company holds one of the leading position in the world market in the aviation industry;
Economic: the economic situation allows the company to maintain a stable marketing performance;
Technological: the company focuses traditionally on the wide introduction of technological innovations as one of the major factors leading the company to the marketing success;
Innovation: innovations help the company to maintain its leading position and improve the quality of products provided by the company to its consumers;
Social: the company has a positive public image and its brand is renowned not only in the US but also worldwide; the company conducts socially responsible policies that improve the public image of the company even more;
Environmental: the company attempts to introduce environmentally friendly technologies to minimize its negative impact on the environment and to gain a positive public image and to improve the public opinion about the company’s products. Threats:
Legal and regulatory: existing legislation prevents the company from using the possibility to gain a monopolistic position in the market;
Global: the risk of the rise of competition, especially from the part of Airbus;
Economic: the economic recession and the crisis in the aviation industry threatens to the future of the company;
Technological: advanced technologies need substantial resources for the development and rivals of Boeing can outpace the company due to the development of successful technologies;
Innovation: innovations raise the risk of the appearance of new entrants;
Social: social responsibility and social problems threaten to the positive image of the company;
Environmental: the environment pollution is associated with Boeing’s products that deteriorates its public image;
Competitive analysis: the major rival of Boeing is Airbus but Boeing holds the leading position in the US and North America.

References:
Benfari, R. C. (1999). Understanding and changing your management style. San Francisco: Jossey-Bass.
Breneman, D. W., & Taylor, A. L. (eds.). (1996). Strategies for promoting excellence in a time of scarce resources. San Francisco: Jossey-Bass.