Buy essay on Technology Altitude of the Future

First of all, it is necessary to underline that the life cycle and the cycle of invention and introduction of new technologies become shorter and shorter, particularly in the informational sphere. Naturally, new technologies are not so easy to introduce but the real problem is how to sell a new technology or a new product. Trying to define the notion of technology hype cycle, it is possible to find different definitions which may be summoned up in the following definition given by Ron Schneiderman in his book “Technology Lost: Hype and Reality in the Digital Age”, so he defines the technology hype cycle as “the mean time between the first exposure to the public of a technology or product and its actual acceptance in mass market terms” (2002).
However, in order to understand this phenomenon such a brief definition is obviously insufficient and it is necessary to draw some examples and larger definitions concerning technology hype. By the way, it is quite helpful to use definitions given to the word ‘hype’ itself. In the Random House dictionary it is defined as 1) to stimulate, excite, agitate; 2) to intensify (publicity) by ingenious or questionable methods; 3) an ingenious or questionable method used in publicity to intensify the effect (Mohrman, 1998)). Judging from these definitions the concept of technological progress has quite a negative connotation. At the same time for a conservative person such impression could be enforced by adding the words new technologies.
Actually, the negative attitude to technology hype is quite widely spread but it would be discussed in the next chapter of this paper. Now it would be better to dwell upon the entity of the phenomenon.
It should be pointed out that technologies, playing a significant role practically in all contemporary products, constitute a significant part of the final price of the product. For instance, in automobile industry new technological innovations in the sphere of electronics constitute over 40 % of value of a car and all these technological innovations are intensively promoted that results in the technological progress. However, their effectiveness seems to be quite doubtful for an average consumer since he/she has to buy such a car full of different innovations despite whether they are wanted or not. Regardless the latter fact producers continue to introduce new innovations in order to overcome their rivals.
That is traditionally called the technology hype cycle. As Ron Schneiderman points out this cycle has five phases and products gradually pass all of them. The ‘technology trigger’ is breakthrough, product launch or any other event that generates significant press industry interest and that is the first phase. Than the peak of inflated expectations usually results in unrealistic projections. After that traditionally the trough of disillusionment occurs. Within this phase does not live up to its over-inflated expectations. The so-called slope of enlightenment happens when experimentation leads to an understanding of the technology’s applicability and finally the ‘plateau of productivity’ occurs when the benefits of the technology are demonstrated and accepted. (Schneiderman 2002). Actually, that is the basic phases of the technology hype cycle.
On analyzing the entity of the technology hype cycle, it would be logical to dwell upon the effect it produces on the society. As it has already been mentioned there are a lot of new technologies that have been introduced recently and probably even more innovations would be introduced in the nearest future.
One of the main perspective field remain hi-tech and IT. Actually there are a lot of examples that prove the effect of hype and the effect is both positive and negative. At the same time, it is quite noteworthy that whether consumers want it or not but they are affected by the technology hype in this way or another. In fact Schneiderman points out three basic consequences of the technology hype, they are 1) consumers are overloaded by hype; 2) consumers should not believe all the hype; and finally 3) much hype about little that is new (2002).
Probably the most evident the effect of the technology hype is in informational technologies and recent achievements in hi-tech. For instance, data has a very perspective future for wireless, at the same time specialists express their apprehension that the hype outrun the reality. So they estimate that “we found some of the most hyped features in ‘smart’ phones to be the least useful – or at least several technological leaps away from being useful. That was especially true of Internet access, a completely unsatisfying experience on the phones we tested” (Scneiderman 2002). That is a negative effect of the technology hype the result of which is a disappointment of consumers because they have not got what they have been promised to.
Obviously, the development of new technologies is a highly controversial process and the fact that the modern technology makes a tremendously rapid progress may be quite dangerous for the future of the mankind (Tenner, 2005). In actuality, the positive effect of the development of new technologies is emphasized. Naturally, the modern consumerist society benefits consistently from the introduction of new technologies since people can enjoy more comfortable life using new technologies. People readily accept new technologies which facilitate their work, which make their life safer due to the progress of medicine, for instance. However, all the progress of the modern technology has another side and a number of negative effects, which are not as pleasant as benefits of new technologies.
In this respect, it is important to underline the fact that new technologies can often have effects which are not predicted or taking into consideration by their developers (Tenner, 2005) This characteristic of modern technologies makes them potentially dangerous for modern people and the irrational introduction of new technologies without taking consideration all possible negative effects of these technologies can be even more dangerous as technologies grow more and more complicated.
Edward Tenner argues that people pay little attention to negative effects as they introduce new technologies, but they are mainly oriented on possible benefits they can receive in the result of the application of new technologies in their life (2005). For instance, the development of medicine opens larger opportunities for the treatment of patients which used to be considered incurable in the past. On the other hand, the invention of antibiotics and their further development contributed to the emergence of new bacteria and evolution of existing ones, which become more and more dangerous to human health. In fact, it is possible to find a lot of similar examples of new technologies which may have similar side effects which may be potentially dangerous for humans. In this respect, it is possible to refer to the recent developments in the field of genetics and the creation of genetically modified plants and other organisms. In fact, the possible effects of the introduction of such technologies are unclear and even specialists working in the field of genetics cannot foresee outcomes of the wide implementation of these technologies. Nevertheless, in the context of the growing shortage of food, genetically modified plants have been already introduced and are cultivating, even though all the risks that accompany the use of such products are not really taken into consideration.