Buy term paper on Energy drinks and sport advertising

The energy drinks are very popular and covering markets all over the world, so it’s market contains young active people with good buying power. The role of energy drinks is potentially large: young clubbers wishing to be active all the night, and the long working hours means a lot of employees could be an ideal target market for these drinks. This market shift has led some energy drinks manufacturers to specifically develop products aimed at young people, who have active life and wants to be the leader but for achieving this, a certain kind of ads is necessary, that could be interesting for young people.
Speaking about the market of energy drinks, Red Bull remains the market leader and now is the most popular and fashionable one.
Top Energy Drinks
Drinks Share of Energy Drink Market
(based on dollar sales)

1. Red Bull 42.6
2. Monster 14.4
3. Rockstar 11.4
4. Full Throttle 6.9
5. Sobe No Fear 5.4
6. Amp 3.6
7. Sobe Adrenaline Rush 2.9
8. Tab Energy 2.3
9. Monster XXL 0.9
10. Private Label 0.9
11. Rip It 0.8
12. Sobe Lean 0.7
(From Energyfiend.com)
However, Red Bull dominant position should be kept, and that is the strategy for a marketing company. That can be achieved only through a good promotion and advertising company. The brand Red Bull spends heavily to achieve this – it is reported to invest up to 30% of its turnover on promotions. (Findarticles.com)
The focus of the promotional company of Read Bull is extreme-sports and cultural event sponsorships, that there is now a strong association between the drink and sport games, races, with dangerous, adrenaline-fuelled activities.
Red Bull has a great and very impressive marketing campaign, being the sponsor of many extreme sports: snowboarding, skateboarding, surfing, skating, windsurfing, kayaking, wakeboarding, freestyle motocross, rally, Formula 1 racing, cliff-diving, breakdancing; and also of some art shows, music, and video games. (Findarticles.com)
The company owns the team “Red Bull Racing” and Scuderia Toro Rosso in Formula 1, and football club “Red Bull New York” and “Red Bull Salzburg” and others all over the world. It is also the organizer of the championship on Aerobatics “Red Bull Air Race World Series championship” and aircraft “Red Bull Flugtag” and some other. With the help of sport advertising company Red Bull tries to promote a “cool” public image and raise brand power. buy term paper
So an example of The Red Bull company shows the effectiveness of the sport advertising.
Conclusion
In today’s sport marketing plays an important role, so the sports marketing agents have a great field for working. The task of the agents is to show the importance of sport for companys’ promotion, and evaluate how the consumer perceives its relationship with business. Sport teams and athletes are increasingly dependent on promotional companies too today.
Sports marketing have a tendency to expand, so trend’s success or failure will depend on the role and popularity of sports in the society in future years. (Paul Schaaf)
Works cited:
1. Howard Schlossberg. “Sports Marketing”. Cambridge, Massachusetts: Blackwell Publishers, Inc. 2006
2. J. Gorman, Kirk Calhoun. “The Name of the Game: The Business of Sport”s. New York: John Wiley & Sons, 1994
3. Mullin, Bernard J., Stephen Hardy, William A. Sutton. “Sport Marketing”. Champaign, Illinois: Human Kinetics Publishers, 1993.
4. B. G.Pitts, David K. Stotlar. “Fundamentals of Sport Marketing”. West Virginia: Fitness Information Technology, 1996
5. Paul Schaaf. “Sports Marketing: Its Not Just a Game Anymore”. Amherst, NY: Prometheus, 2004
6. The Top 15 Energy Drink Brands”. Energyfiend.com. Retrieved 2010-04-20.
7. “A Bull’s Market – the marketing of Red Bull energy drink. Brandweek. Find Articles at BNET”. Findarticles.com. Retrieved 2010-04-20
8. Steve Wilstein. “The Business of Sports Part I: Spending for Fun and Fitness”.The Associated Press, 1991
9. Mark S Rosentraub. “Major League Losers: The Real Cost of Sports and Who’s Paying For It”. New York, Basic Books, 1997.