Custom essays on Cialdini: I Am Being Taken

Lets take a closer look at a few methods of persuasion, and some advice on their application.
1. Creating necessity. It is useless to try to convince other people to believe you, if you are not persistent. If what you need (support, money, someone’s signature) is not obvious you need to do their obvious by creating an acute need and its relationship with urgency. Here you can take advice on the use Chiyaldini information deficit. He writes: “People think facilities and opportunities are more attractive if they have not heard about it, and if they have heard it is very rare.” (Cialdini, R., 2001)
2. Using of compelling words. Politicians and advertisers use strong words every day. Remember the often used phrases “war on terrorism”, “protecting democracy” or “all natural”. What do people actually have in mind?
Wanting to convince people the meaning of words is often relegated to the background, the focus is on strong words.
3. “Speak their language”. And once again reminded of the phrase “People often say “yes” to those people whom they know and love.” In this sense the basic value of persuasion involves not only use words that they understand, but simply using the names of people from your audience.
It is also important when meeting new people. If you just remember the name of the person, it will make a better impression if you use it during a conversation with him. This makes it possible to convince the listener, first, that you remember his name, and secondly, that his name is important.
The following three methods (traditions / habits, susceptibility and logo) have emerged as methods of persuasion in the “Rhetoric” of Aristotle. The proper combination of these three methods to create a very convincing argument.
4. Appealing to the emotions (susceptibility). Too often people wrongly believe that the business world is based only on facts. And although this was not in any case ignore, the appeal to emotions can be extremely effective. The key is to call the response of emotional reaction to the use of metaphor, or an appeal to the sense of risk and adventure that are inherent in each of us.
5. To appeal to reason (logos). An appeal to reason – is a use of facts and evidence, which ensures your audience, at the professional level it is a main form of persuasion. As in the case of traditions, the use of reason and logic helps to create a proper sense of your influence and credibility, partly because of the fact that you are well prepared.
6. To tell a story. A well-known Hollywood consultants Robert Dickman and Richard Maxwell, authors of “Elements of persuasion” book, believe that we can not ignore the power of persuasion in stories. They believe that all human mental processes are organized on the basis of stories. They are convinced that “every great leader – an excellent storyteller”, history is a “fact, wrapped up in emotions that prompt actions that will transform our world.” (Dickman, R.; Maxwell, R. 2007)
Therefore, it can be used as a method of persuasion. The purpose is to provide specific views within the convincing stories from a position with which you are trying to convince people, and of course, this story should be told with passion.
Also except listed in this book, it is necessary to add one more method: A well-planned STEALTH. The art of persuasion is composed of many other methods: some of them are less ethical, as deliberate deception, but each has one purpose: to persuade your audience to adopt your point of view that they considered it unique.
And the main advice is to develop all these skills, because every day we are increasingly dependent on the ability to persuade. Which would not have been the problem: get consent to change someone’s attitude, make a decision – in all our success depends on how big the strength of our convictions. The lion’s share of success consists of a self-evaluation and assessment of the situation: awareness inside – about himself, and external – about what is happening around us.

Conclusion
People constantly communicate, and all that that they are doing or not doing, saying or not saying creates the impression among those who are near, or those with whom they are connected.
Communication and persuasion give us a great opportunity, because every time communicating, we get a chance to improve our image, to be more efficient and get more successful results. The other question is that we are often became a subject of influence and persuation.
Communication and persuation plays an important role in all spheres of our lives. Tampering communication leads to conflict, misunderstanding, disharmony, low self-esteem and broken relationships. Skillful communication brings wonderful inner feelings, positive attitude, living in harmony with others and finding success. It is connected with our personal lives, work, social contacts and any other area of our lives. Effective communication and persuation bring the opportunity to make sure that we are understood correctly, to build strong relationships and communication with other people, and successfully persuade others to support us.

References:
1. Cialdini, R. B. (2001). Influence: Science and practice (4th ed.). Boston: Allyn & Bacon.
2. Cialdini, R. B. (2001). The science of persuasion. Scientific American, 284, 76-81.
3. G. Richard Shell and Mario Moussa (2007). The art of Woo. New York
4. Dickman, Robert; Maxwell, Richard. (2007). Elements of persuation. HarperBusiness
5. Jim Randel Influence: The psychology of persuation. The Huffington Post, December, 2009