Custom essays on Hormel website

How does Hormel use its Web site (http://hormel.com) to promote its store brands?
Hormel uses very effectively its website to promote its store brands. It has flash animation on the site and it attracts the visitors. The website focuses on the products to show them in the best way and to promote their uniqueness and qualities to customers. The website is bright and divided into the menus for the simple use. It also has useful services- recipes, the complete list of its products, information about the company. The website includes plenty of high-quality photographs of the food to be seen as an example. The website also uses bright colors to promote their brands and goods. These colors are red, green and orange. They grab the customers’ attention and flash animation helps to choose the desired product. Additional services and innovative and creative ideas are the base of success, and Hormel website is going the right path to stay competitive and unique.

Is the site designed more to promote the company or its brands?
In my opinion the site is designed to promote more the company itself, the general products they have, the whole assortment of the goods. They are not focusing much on their brands, they are focusing on the products and the company promotion, through services they offer, through their products available, through their ideas, coupons and promotions on the site and in detail information about the company.

This information includes advertising, innovation, environmental values, newsroom, interactive kitchen and family of companies. All this information helps to promote the goods of the company, describing their qualities and their innovative features. The colorful website helps to promote the company itself and the goods more effectively.

Check out the Spam Web site at http://www.spam.com.How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?
In this situation Hormel is able to successfully sustain the brand Spam only by providing customers with innovations, surprises, sales and promotions. There should be involved something interesting, innovative and special to attract customers, because the website www.spam.com is very competitive and special. It is social, it has good description and it is innovative and very modern. But, however, there is no any social media at the Hormel website, as there is at the Spam website. As it is a great plus nowadays to share information, to be able to e-mail it immediately and to print easily. The opinion of the clients considering the taste of the food later can depend on the taste of the products, and this point will be the final to decide. Both websites have their individuality and their style. The Spam website is very unique and it attracts the visitors. It has creative design and it is easy to find what you are looking for, that is very important for each customer. The website is very competitive and social, where anyone can share the information on the website, to send it via e-mail or to print easily. Simple and creative website is always a success to many visitors on it, and these both websites – Hormel and Spam have these parameters. To be able to successfully sustain the brand, the company should always pay attention to the promotion f the brand, especially online nowadays.