Custom essays on International Marketing

Under modern conditions of business development, which is characterized by sharp competition in world markets, more complex and diversified technological and organizational patterns of production, effectiveness of foreign economic activity, as well as economic activity in general, is closely connected with the goals and technique of using tools of international management and marketing.
Although the international aspects of business are often updating, due to the further internationalization of the world economy, expansion of international trade, more dynamic and massive movements of capital and labor. Foreign economic relations are becoming more visible part of the activities of companies and organizations. Under these conditions, an increasing number of workers in small businesses and government agencies need objective information on the world market, its structure and organization.
In the paper it is necessary to show that various elements of culture (social structures and control systems, language and aesthetics, religion and other brief systems, educational systems etc) influence business sphere in different countries.

It is necessary to show examples of countries that are culturally diverse, so that to compare the cultures of those countries and discuss the ways in which business practices and ethics vary across the cultures.

Cultural differences of business practices
Since international environment has the most important impact on companies, to adapt its services and products to the specifications of an international environment, leaders of organizations must learn to understand the factors of each of the international environment. If they believe that the environment of another country is similar, there is a great danger of errors in assumptions and decisions.
Consideration of environmental factors in which an international business operates is focused on four factors – cultural, economic, legislative, state regulation and political environment.
Culture is one of the most important factors, that is a system of shared values, beliefs, customs and prevailing rules that every society has. Differences between cultures are expressed in the approaches to work, the role of women in society, a willingness to take risks.
Researchers have found that it is problems caused by work in another culture that usually cause failure of business. That is why to succeed organizations and managers should identify the cultural differences, and accordingly change the behavior in interpersonal contacts , change of style and business practices and leadership.
A recognized expert in the field of cross-cultural issues Richard Lewis ()is indicating that cultural differences between peoples have become the subject of business not so long ago, in the early 70’s, and that firstly to cross-cultural issues expressed interest small countries: Finland, Sweden, Denmark and the Netherlands. Then they were joined by Germany, UK, USA, and countries of Central America still do not show the same interest in cross-culture. Later, other countries have come to this, like Italy, Spain and France.
Richard Lewis as president of the International Institute of cross-cultural and language training, rightly believes that globalization requires from society not only great knowledge, but understanding each other, that modern business is essentially a challenge to those who pay little attention to cross-cultural problems. Problems arise there not because people have difficulties in communicating, but because they are different. Ignorance of the communication features of other cultures can lead to losses in business and to loss of motivation in business.
Accordingly, it is necessary to be aware and to know the cultural peculiarities of different people and nations: peculiarities are in culture, traditions, religion, language and other spheres of life.