Custom essays on Market Strategy: Honda Jazz

Honda Jazz is one of the most prospective models developed by Honda. Even though Honda Jazz is quite different from other models developed by Honda, this vehicle has been very popular since the launch of this model in 2001. In the course of time, this model has become one of the mainstream models developed by Honda because the company has great expectations in regard to Honda Jazz and its prospects in the market. At this point, it is worth mentioning the fact that Honda Jazz does have ample opportunities to become one of the most popular models developed by Honda and it can be sold worldwide en mass due to the benefits the vehicle provides for customers. In such a situation, Honda naturally focuses on the development and promotion of Honda Jazz expecting to increase its sale rates and take the leading position in the segment of the market which Jazz is currently holding.
In actuality, the market strategy conducted by Honda in regard to its Honda Jazz model focuses on the international market expansion and substantial rise of production and sale rates of the model using the full potential and advantages of Honda Jazz. In this respect, it is possible to lay emphasis on the fact that Honda Jazz is destined to customers living in large cities above all. In fact, it is a typical city vehicle, which is relatively small and convenient to use in large cities with high level of traffic, parking problems, and high population density. In this regard, Chinese market is particularly prospective for Honda Jazz and Honda enters Chinese market actively to gain a larger share of the market with its Honda Jazz. It proves beyond a doubt that a relatively small size of the vehicle facilitates the use of Honda Jazz in large cities. In such a context, the target customer group of Honda Jazz is located in well-developed countries, including North America, Europe, Japan as well as large cities in developing countries. Honda Jazz is created specifically for needs of customers living in large cities, where customer will not use the vehicle to travel for a long distance.
In addition, Honda attempts to make Honda Jazz available to customers in all countries of the world through the reduction of the price of the vehicle. In this regard, the size of the vehicle and its relatively simple equipment facilitate the cut of costs of production and, therefore, the decrease of the price. In fact, Honda Jazz is an inexpensive vehicle, which is affordable for average customers in developed countries and for many customers in developing countries. Moreover, the reduction of price on Honda Jazz occurs through the localization of the production. For instance, the localization of the production of Honda Jazz in Europe and the US allowed the company to decrease costs of production consistently because vehicles were manufactured and assembled in countries where they are sold en masse and Honda could save costs on transportation. As for the localization of production in developing countries, Honda focuses mainly on assembling of parts of Honda Jazz as well as other models in developing countries. In actuality, Honda cannot develop highly technological production in developing countries because of the relatively low technological and professional level of local employees. Nevertheless, costs of the local labor force are consistently lower compared to costs of the labor force in developing countries that allows Honda to save consistently on the production process. In actuality, costs of production and, therefore, pricing are strategically important for the company and its market strategy, especially today in the time of economic recession. Customers cannot afford buying expensive cars en masse. In such a situation, Honda Jazz becomes a perfect choice for customers who need inexpensive but reliable car.
In addition, Honda Jazz is a comfortable and easy to use. These characteristics are also extremely important for the market strategy and its overall success. In actuality, the competition in the market is constantly growing. Naturally, Honda needs to offer customers a reliable and comfortable vehicle which is easy to use, especially in the urban environment. In this regard, Honda Jazz can become the mainstream vehicle because it has the basic equipment which makes the use of the car comfortable and easy. Customers use normally this car in cities and they will not grow tired fast due to the high level of comfort, although this vehicle is not suitable for long distance trips. On the other hand, the car is easy to drive in large cities with the high level of traffic and it is easy to park the car due to its relatively small size.
Moreover, in recent years, Honda has introduced a new version of Honda Jazz a – Hybrid version. The hybrid Honda Jazz uses electricity and gasoline as main sources of energy. The use of electricity as an alternative source of energy is very prospective in the modern market, especially in developed countries and this step was very successful in terms of the market strategy implemented by Honda. In this regard, it is necessary to take into consideration two factors. On the one hand, there are growing environmental concerns of the public caused by the ongoing deterioration and pollution of the environment. On the other hand, there are galloping oil prices which make the maintenance and use of vehicles very expensive. Naturally, in such a situation, the appearance of a hybrid version of Honda Jazz attracts many customers, who want to minimize their negative impact on the environment and save costs on using the car. Due to the use of electricity, Honda Jazz has reduced the emission of CO2 and the consumption of gasoline.
At the same time, it is not only the hybrid version of Honda Jazz that is fuel efficient but also conventional version of this vehicle is fuel efficient. In this regard, the use of advanced technologies and the size of the vehicle have helped engineers of Honda to minimize the consumption of fuel. As a result, customers prefer buying Honda Jazz to less fuel efficient vehicles. Hence, fuel efficiency becomes one of the essential elements of the market strategy of Honda.
Thus, taking into account all above mentioned, it is important to lay emphasis on the fact that Honda Jazz has already proved to be a very successful model. Honda increases steadily the production of this vehicle and Honda Jazz can become the model that helps Honda to expand its market share in the world automobile market. In this regard, the company uses the full advantage of new technologies and its market strategy to promote Honda Jazz successfully.

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