Custom essays on United Drug

Critical success factors of United Drug
In actuality, United Drug Plc is a very successful company. In this respect, it is possible to single out several key success factors of the company. First, the company is oriented on the international market expansion, focusing on European and American markets. In such a way, the company adapts to the modern globalized economy and the company can become one of the leaders in the world’s outsourcing services for pharmaceutical retailers. Furthermore, the company invests into innovations that help United Drug Plc to hold the leading position in the industry and attract companies that need outsourcing services. In such a way, United Drug Plc attempts to outpace its rivals using new technologies and services. Finally, the quality of outsourcing services is traditionally very high. In fact, the company sets very high quality standards that help United Drug Plc to hold the leading position in Ireland and the UK as well as other countries where the company operates.
Comment on basis for competitive advantage using hybrid strategy for United Drug
In such a way, United Drug Plc uses the hybrid strategy to take an advantageous position compared to its major rivals. What is meant here is the fact that United Drug Plc have used successfully the strategy of the development of its own network internationally and offering outsourcing services to companies operating in the pharmaceutical industry. As a result, the company can use its own channels of distribution as a retailer and offer other pharmaceutical retailers to use its network. In addition, the company has managed to introduce innovation which accelerate the development of business and increase the quality of services consistently.
Comment on sustaining competitive advantage for United Drug through differentiation
At the same time, the company needs to carry on its development to sustain competitive advantage. In this respect, it is worth mentioning the fact that the competition in the market is constantly growing. In such a situation, the company focuses on the differentiation of its approach to companies that need outsourcing services as well as on the differentiation of outsourcing services proper. In such a way, the company expands the scope of its business activities. Therefore, the company improves its current competitive position and takes a competitive advantage over its rivals.
Comment on corporate rational- what is the rational for corporate level strategy of United Drug?
Furthermore, the corporate rational implies the ongoing, sustainable development of the company in accordance to actual needs of customers. In this respect, the company attempts to shape a positive public image and create customers loyalty to the brand. As a result, the company improves its marketing performance and lays foundation to the further growth and ongoing market expansion.
Comment on methods of strategy development using organic (internal) development and acquisition methods to pursue strategies
In actuality, the company uses the strategy of internal development and acquisitions to take the leading competitive position. The internal development of United Drug Plc involves the promotion of the concept of total quality management and the personnel of the company implements this concept successfully. As a result, the quality of services provided by United Drug Plc increases substantially and the customer satisfaction increases respectively. In addition, the international market expansion of United Drug Plc occurs through the acquisition of target companies operating in different countries of the world. At the moment, United Drug Plc focuses mainly on European and American companies, which extend the network of United Drug Plc in the most developed countries of the world. Hence, the company attempts to take a leading position in the most attracting markets.
What is the international strategy for United Drug? Is it Global, Complex export, Simple export or Multi – domestic, choose one and comment on
The international strategy for United Drug Plc focuses is global for the company expands its business internationally. However, the company was traditionally oriented on multi-domestic strategy focusing on Ireland and the UK as the target markets for its services. Nevertheless, the contemporary business environment forces the company to extend its focus and develop its business internationally overcoming national frontiers and entering new markets, where the company has not operated before.
Critically analyse United Drug using Ansoff Matrix
In actuality, the company offers existing services as well as it attempts to develop new ones. At this point, it is worth mentioning the fact that the company was traditionally oriented on the maintenance of the high quality of its services that contributes to the high demand on its existing services. At the same time, the pharmaceutical industry keeps progressing and United Drug Plc offers new services to its customers as well as the company adapts to the introduction of new products that appear in the pharmaceutical market. With the help of new services and products the company can enter new markets effectively. On the other hand, traditional services and products of United Drug Plc have created a positive brand image and they also help the company to enter new markets. Obviously, if the company has a renowned brand, such as United Drug Plc, it is easier for the company to penetrate new markets. At the same time, the market development implies the introduction of innovations and United Drug Plc tends to develop and introduce innovations as fast as possible to meet customers’ needs. In this respect, the diversification of products and services helps United Drug Plc to adapt to needs of customers in new markets.