Customers and Their Needs

The services sector – is the economy, which includes all types of commercial and noncommercial services. That is the service sector, in developed countries, the bulk of the economy the number of employees (more than 60%). The rest of the economy assumed production – is the industry and agriculture. The services sector is the summary that generalizes the category, which includes the reproduction of various types of services to businesses, organizations and individuals. Scope of services is often referred to as post-industrial economic structure. In ancient times, public services were undeveloped. Commodity exchange and trade were carried out mainly in the form of ready results of agricultural or artisanal work.
Financial services represent financial intermediary services, and frequently, and / or credit. Examples of organizations provide financial services of banks, investment banks, insurance and leasing, brokerage firms and many other companies. Financial Services – are the largest industry in terms of revenue in the world.
With the evolution of human society, scientific and technical progress, mechanization and automation of manual labor, services are gaining momentum in their development and have become a key sector of the economy. In the post-industrial economy the main unsolved problems are just in the management of technology, organization and distribution of finished products. Financial services and the services as a whole have become and indispensable part of the modern society, according to Defining Customer Needs (2010).
In the XXI century the development of special value becomes the intellectual human labor. The division of intellectual labor, creating a huge number of trades and professions requires high academic training, a large number of jobs, a high degree of integration of collaborative human effort, the growth of social welfare.
These trends are directly related to the service and management, which accounts for its relatively rapid growth of the older areas of human activity. Services have higher returns than industrial, and especially the agricultural sectors of the economy. The range of services is constantly expanding and playing an increasingly important place in the GDP states.
Today, the idea that the main purpose of the organization – it is meeting the needs of the consumer, has become so familiar that has lost its importance to organizations that say more about it than actually followed. Serving the needs of the consumer requires not only that consumer interests were put above the interests of employees and managers, it also forces to admit their mistakes and focus on what really matters in terms of customer satisfaction, according to Customers and their expectations (2010).
Moreover, it requires from senior management of open communication throughout the organization to understand what is really happening in the organization, rather than just taking a picture of some kind of faith. The authors emphasize that few companies are choosing this path, although it can be waived, may seriously harm the results of the long term.
Currently, in accordance with the Millennium Declaration, the World Bank has focused its activities on achieving the Millennium Development Goals. During the transition period to the third millennium under UN auspices have been formulated eight goals, the achievement of which should be directed the efforts of international organizations. The Millennium Development Goals to be achieved by 2015 include the following: eradication of poverty and hunger; achieving universal primary education; Promote gender equality and women empowerment of women; reduce child mortality; improve maternal health; HIV / AIDS, malaria and other diseases; ensuring environmental sustainability; develop a global partnership for development.
Solving global problems of human development, the World Bank, through the mechanism of IBRD lending, is lending to middle-income countries at interest rates corresponding to the level of the market in these countries.
The World Bank is not only financial support to member countries. It aims also to provide analytical and advisory services needed by developing countries. An analysis of countries’ policies and develop appropriate recommendations for improving the socio-economic situation in the country and improve people’s lives – part of the World Bank. The Bank is engaged in research work on a wide range of issues such as environment, poverty, trade and globalization, and economic and sector work in specific sectors. The Bank analyzes the prospects for economic development of countries, including, for example, banking and / or the financial sector, trade, poverty and social protection systems.
A significant part of the effort is also directed to educational activities and dissemination of knowledge to help solve the problems of the country. WBI World Bank Institute (English World Bank Institute) – a tool for implementing the policy on the dissemination of knowledge that contribute to the solution of problems of the World Bank. WBI is working with politicians, businessmen, technicians and other categories of citizens, as well as with universities, training centers from different countries.