Buy essay on Press release Japanese carmaker Toyota has announced the recall of automobiles

Since October 2009 because of various technical problems Toyota had to recall nearly 8 million vehicles worldwide. The Head of the Japanese Toyota Motor Corp. apologized for recalls around the world and announced the creation of a special committee on quality.
It is necessary to point out, that Toyota has recalled more than 8 million vehicles worldwide in the past few months in connection with the defects that threaten the safety of cars, in models that are in great demand. It was followed by investigation conducted by the American authorities, and the management was obliged to pay $ 16.4 million for the late response to the automaker’s problems in automobiles. In addition, in connection with recalls, Toyota Motor Company announced that selling of eight models of Toyota in the U.S. had been suspended
On February 5, Toyota Motor Company announced two safety recalls for some of the models: “The floor mat entrapment” and “gas pedal”. The action was initiated because of complaints of drivers on the fact that in some situations rug in front of the driver’s seat could block the gas pedal. These cars should be recalled and repaired.
As reported previously, to address a blocked accelerator company Toyota intends to install on vehicles an electronic defense system, which will turn off the engine if the sensors record the force on the brake pedal, but the slowdown does not occur. At the same time in order to install such a system, the manufacturer will have to upgrade plant equipment, but this is expected to happen by the end of 2010. So now Toyota’s engineers developed and rigorously tested a solution to address the potential for sticking accelerator pedals that is both effective and simple. A precision-cut steel reinforcement bar will be installed into the accelerator pedal assembly on affected vehicles, thereby eliminating the excess friction that has caused pedals to stick in rare instances.
As for the recall, the main president and Chief Operating Officer of Toyota Motors Company said that: “Nothing is more important to us than the safety and reliability of the vehicles our customers drive, and we are determined to live up to the high standards people have come to expect from Toyota over the past 50 years”.
Also the president promised that this recall will be held with minimum problems and troubles for customers. For example dealers are providing a lot of customer-focused activities, for example free car washes and oil changes, providing complimentary maintenance service and other. To support these efforts, the company’s management said that “Toyota is sending checks money to its dealers for the additional costs they are assuming to make it easier for customers to have the necessary repairs done quickly and conveniently”.

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The message informs that Toyota dealers across the country are taking extra steps to support customers during this recall, and Toyota dealers will offer extended service hours, and provide 24 hours service for customer until the vehicles have been fixed.

But anyway, despite of all the actions of the company and dealers, the company’s image suffered badly, and certainly clients and customers are dissatisfied with such news.
President of Toyota Motor Corp. Akio Toyoda said that numerous investigations were for “good lesson”, and he hoped that it would become stronger after the withdrawal of millions of cars worldwide. “Japanese proverb says: after the rain the ground hardens – Toyoda said. – I am sure that looking back we will say that the company has to pay more attention to customers and security, because gone through such a period.”
Currently, Toyota is working to restore its reputation following the withdrawal of more than 8 million cars because of defects associated with the accelerator. Toyoda believes that the problem may be related to the rapid growth of the company. He will head the committee created by Toyota global quality, and the Company also provides worldwide technical centers to gather information about possible problems with the quality and speed up decision-making.
The purpose of the message is provided to customers of the company, and is called to inform car owners involved in the recall about the schedule of the recalls, technical details of the procedure and other important information.

Earlier, On January 21, Toyota announced the recall of 2.5 million vehicles equipped with certain accelerator pedal mechanisms. In the whole, Toyota vehicles affected by the recall are: 2009-2010 RAV4; 2009-2010 Corolla; 2009-2010 Matrix; 2005-2010 Avalon; 2007-2010 Camry; 2010 Highlander; 2007-2010 Tundra; 2008-2010 Sequoia
The company also announced that owners of recalled cars will be informed by mail about bringing vehicles to dealership. According to the mail, owners will visit local Toyota dealership to have their vehicle fixed at certain date and time according to the schedule.
Also, the message informs that customers may turn for help and additional detailed information about issues related to these recalls, and also get answers to questions at, and at the Toyota Customer Experience Center at 1-800-331-4331.
This message is of great importance for the car owners due to the experienced lengthy wait time when calling to the Toyota Customer Experience Centre, so the message provides all necessary basic information for the customers.













Works cited

Recall information Toyota USA Newsroom. Web.

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