Consumer behavior

Variety-seeking consumer behavior, is considered rare because it is unclear transitions, because the change request often arises “impulsive” and is therefore sometimes not at all “real”. This classification of the purchase behavior is similar but not transferred to the consumers as a whole. A decision maker may be forced by external circumstances, in a very short time to make a choice, then left for extensive planning and comparing any time. It is also likely that a consumer who habitually behaves at the bakery (always buy the same bread type), still extensively deals with the purchase of a new car, according to Why excellent customer service is important (2011).
Motivation is the activating orientation of a person to a positive (or negative) valued target state and is focused on the satisfaction of needs. The marketing stand here has a variety of motivational models available that can be applied to learn what is the motivation for the behavior of consumers and how these can be addressed by the marketing. This is the motivation theory of Maslow (1970, 1975), the consumer behavior research in the most widely used model.
The individual thus has certain needs that must be detected to edit it later as specific needs. Individuals can not generate needs. As mentioned, there are knock-outs by the environment that lead to the fact that we have certain preferences. Related to products and services may be the specific associations. An important concept is the image. When asked how effective motivational behavior can be analyzed and addressed by marketing, is due to the above-mentioned Maslow pyramid of needs, means-end analysis and refer the laddering process.
Customer satisfaction is a special form of recruitment of clients in terms of satisfaction with the transaction or the relationship with the provider. The customer satisfaction is the consumer behavior relevant insofar as that customer satisfaction has an impact on customer loyalty and the price-related behavior of customer.
The relationship with the customer price-related behavior in turn is that the willingness of customers and their satisfaction with products purchased in advance at the same company are highly correlated positively. This graph is also a function in which the first section of the willingness to pay heavily with the customer satisfaction increases, whereupon an indifference region follows with a constant willingness to pay, according to which the willingness to pay is rising again with the customer satisfaction.
The buying behavior is most strongly influenced by societal values, since these affect personal values prevail. A lifestyle is a noticeable outward behavior, which is characterized by personal and societal values. In market research, consumers are grouped based on their lifestyle to customer segments, and we speak here of lifestyle typologies. Life style typologies are in turn to explain or even estimate the consumption patterns of individuals are very useful because the members of a lifestyle typology a similar purchase behavior. The social environment plays a much larger role, since consumer behavior is strongly influenced by role expectations. These relationships and interactions are discussed in the role of theory. There was much said about it, than that the individual consumer be purchasing and consumption behavior to the expectations that his closer or wider social environment in him, directs, and subordinating individual preferences often society’s expectations, according to Customer Expectations vs. Customer Needs (2010).
These reference groups have on the buying behavior both a comparative influence, as they are for the individual scales of the self-assessment, as well as a normative influence. The normative effect arises because the consumer believes to have the behavioral expectations of the peer group (norms) will meet with the purpose of increasing the acceptance of one’s own reference group. A special role here is to the opinion leaders, which may be alleged expert person with high credibility and consumer behavior is influenced strongly.
The analysis of consumer behavior can be done in many ways. Considering the number of interpersonal determinants of rate you get a checklist, with the help of which you can edit for example, there should be examined each factor individually. A classic example of the anonymous matching of customer information, the social commerce mail order amazon.com, which suggests on the basis of their own purchasing decisions and the preferences of other customers with products that meet their own preferences.

Conclusion

All in all, customer and their needs are of the highest importance to the company and the service determines the company’s success. Customer satisfaction is a special form of recruitment of clients in terms of satisfaction with the transaction or the relationship with the provider. The customer satisfaction is the consumer behavior relevant insofar as that customer satisfaction has an impact on customer loyalty and the price-related behavior of customer. The customers of the company are all those people on whom depends your success at work. Today, the idea that the main purpose of the organization – it is meeting the needs of the consumer, has become so familiar that has lost its importance to organizations that say more about it than actually followed.



Author: essay
Professional custom essay writers.

Leave a Reply