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4.3 Franz Haniel Haniel & Co. Ltd
Franz Haniel Haniel & Co. Ltd is a good example of all I said about representative office in China. This country certainly is the most significant and needed growth market for Franz Haniel Haniel & Co. Ltd. As it is mentioned, the Group therefore opened the Haniel Group China Office in Shanghai in October 2007. It is located on the 37th floor of the Bund Center, one of the most famous buildings in the city. The Haniel Holding Company and the CWS-boco and ELG Corporate Divisions work in close collaboration on site building up their presence in the country (Haniel, <http://www.haniel.com/irj/portal?NavigationTarget=navurl://717be2019be0ac9f0a7a8ad12c944c29>, pg 1). Franz Haniel Haniel & Co. Ltd was founded in 1756 and owner was among the Haniel family. Nowadays, Franz Haniel Haniel & Co. Ltd operates in the sphere of markets dealing with growth-oriented activity. And it is definitely successful in its activity and making products. This company has the representative office in China, which definitely helps this company to be successful, effective and productive.
4.4 Bertelsmann AG
Bertelsmann AG is seemed to be a translation media corporation, which was founded in 1835 in Germany. This company, as far as people know, operates in almost 65 countries over the world and it counts over 106 thousands of employees. Bertelsmann AG is not publicly listed company. It is mentioned that Bertelsmann Asia Investments (or BAI) has special value proposition of deep media industry knowledge, extensive global resources and strong local operation capabilities. BAI covers investment areas of Mega trends (e.g., education services), services (e.g., business process outsourcing, loyalty program management), non-traditional media (e.g., online and mobile media, targeted advertising) and traditional media (e.g., book, music, magazine) (Bertelsmann media worldwide).
Strictly talking, Bertelsmann shows the Portfolio investments method of investing. As I said, portfolio investment is seemed to be a kind of an investment that was made by people, which are not certainly interested in the management involvement of the organization. This definition is usually used when one means the foreign investment in any country, thus, portfolio investments can be divided on to such categories: direct investors and portfolio investors. The company is the example of second one.
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