Italics

In any punctuation book that’s 20 or 25 years old, the discussion of italics occupies a small, practically insignificant section. With the popularity of laser printers, however, italic type has replaced underlining and makes an appearance in most business writing.Use italics for the following types of words or phrases:· Emphasized words:It’s not enough to grow our business; we have to grow it fast.
Italics Tips
• Always check how a publication, even a newsletter, spells its name. For example, the so-called Atlantic is actually The Atlantic Monthly. Some publications don’t include “the” in the formal name, while plenty of others do.
• If you’re unsure about whether to italicize a foreign expression, look it up in the dictionary. Don’t find it there? Definitely use italics.
• Do not overuse italics. You should use italics to emphasize certain words in sentences such as this:

Wigwet was the code word they used for the new product.

However, avoid highlighting mundane or insignificant options, as in this erroneous sentence:

We offer more complete follow-through than any other manufacturer.

• When a rule calls for italics and you are already using italic type, revert to your normal type:

The sound system was so bad, the sentence sounded like Gar bluck Wall Street Journalgeer reef.
· Names of books, newspapers, magazines, plays, movies, television series, court decisions, and ships:

The New York Times reported that A Midsummer Night’s Dream was performed aboard the Delta Queen.

· Unfamiliar foreign words or expressions:The Koizen principle has made our Japanese competitors so formidable.· A word used as itself, separate from its meaning (you can use quotation marks to set a word off in the same way):

Donald developed the phrase parachute response in that successful ad campaign last year.