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Business writing

How can you write faster without placing quality on the sacrificial block? The answer, as numerous businesspeople can testify, lies in the six steps in Words at Work: listing, writing, rewriting for structure, editing for word use, showing your work to get feedback, and proofreading. Following these steps conscientiously, you can

Cut your writing time significantly. Businesspeople from major insurance organizations, consulting firms, and manufacturing companies as well as innumerable small businesses have slashed their writing time within weeks.
Create better documents. Yes, it’s true. As you write faster, the recipe in Words at Work will actually help you write better documents, from fact-filled proposals to snappy sales letters to compelling newsletter articles.
Permanently improve your writing style. By using the “look, don’t read” method of revision and other unique tips in this book, your writing style will dramatically improve as you write faster.• won’t turn to the second page of a letter, read a brochure that doesn’t immediately show a concrete advantage, or read a full set of instructions, regardless of their importance.
Few businesspeople know how to contend with the fast pace of today’s business writing. During high school and college, we spent little if any time learning ways to quickly create the types of communications audiences demand. Some of those lessons may even have instilled poor writing habits. Rummage through your memory banks and pull out the outline, complete with numerals, numbers, and a,b,c’s. Rather than go through the tiresome, not-to-mention time-consuming, process of creating an outline, most businesspeople simply sit down and write. The result: a piece as solid and dependable as a sand castle in high tide.Of course, we can’t just blame our teachers, curriculum developers, or textbook writers; they could hardly anticipate the lightning pulse of today’s business community. Ten years ago, for example, who knew E-mail would rip through America, making instant responses to messages from New York to Normandy as common as instant oatmeal? But, as Words at Work proves, you can reeducate yourself each time you write while creating documents that get the right reader response.

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Nov'12

Credit and Collections: Second or Third Letter

First sentence : Remind the reader of your previous communications — phone calls, faxes, or letters — and of the …

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13

Nov'12

Credit and collections: First letter

Yes, the dreaded credit and collection letter. Perhaps your organization writes its own or perhaps you hire an outside agency. …

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Nov'12

Congratulatory letters

These letters are hard and easy to write. They’re easy because they’re short and so specific that you won’t have …

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Nov'12

Opinions

Maybe you’re writing an opinion piece to a newspaper defending your organization, responding to an article about changes in your …

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Nov'12

Direct Mail Pieces

According to some sources, fewer than 1 percent of direct mail recipients become customers. So why do businesses continue to …

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13

Nov'12

Sales Letters

Sales letters are one of the easiest and most common documents to transform into models. Whether you’re selling a product …

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